Firms urged to prioritise needs of clients on mailing lists
Posted on 08/01/2010
A marketing expert has advised firms to ensure they always address the needs of clients on their mailing lists and email lists.
Lead generation specialist Craig Garber said one of the best ways to get noticed is to address the most "specific and passionate needs" of clients.
The more marketers match the content of their marketing messages to the needs of their consumers, they higher the likelihood of them securing sales and making money.
"Create goods and services that cater to individuals, not to the generic 'everyman'," Mr Garber stressed.
"For instance, if you're selling services, create programmes that address the needs of busy executives. When you cater to your customer's specific needs, you will sell much more and you'll be able to charge top-dollar as well."
In a recent Marketing Profs column, Traci Gere, managing director of ExpM, said marketers need to focus on gathering key business data so they can measure the effectiveness of their campaign strategies.
Posted by Julie Knight, Managing Director – General Marketing, Industry News
Posted on 08/01/2010
Other Business Mailing Lists (Business Lists Online / Offline) Articles
'Firms need to educate staff about business data safety' 11/03/2010
Business data shows advertising sector is performing better 10/03/2010
Definition of valuable business data 'is rapidly changing' 08/03/2010
SaaS for mailings lists could grow in demand, research suggests 05/03/2010
Firms look to CRM to organise mailing lists in 2010 02/03/2010
Business data 'is more accessible to firms' 02/03/2010
Researching prospects 'helps firms gain useful business data' 26/02/2010
Cloud systems 'could compromise business data safety' 26/02/2010
Firms use secure mobile storage to safeguard business data 25/02/2010
Social networks 'can provide crucial business data for marketers' 24/02/2010
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