'Business data use to grow in 2010'
Posted on 20/01/2010
An increasing number of firms expect their use of business data to grow over the coming year, new research predicts.
According to a study conducted by Kognito, two-thirds of respondents expect business intelligence delivered on an as-needed basis to continue to grow in 2010.
Half (49 per cent) of respondents said business intelligence is becoming more appreciated as a strategic tool at their companies, while almost a third (31 per cent) plan to invest in new business data tools.
Meanwhile, less than ten per cent of survey respondents said they believe outsourced business data will not grow in popularity this year.
John K Thompson, chief executive of Kognito, said: "In this economy, companies want to be able to quantify their efforts and see tangible results from everything they do.
"That clearly extends to the use of business intelligence, which has been a 'money pit' for too many firms for far too long."
He added that services such as Data as a Service can also produce the effective results that businesses need.
Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing
Posted on 20/01/2010
Other Data Intelligence Articles
'Email leads can be lured by good value for money' 04/02/2010
Firms urged to safeguard business data 03/02/2010
Marketers urged to support promising email leads 02/02/2010
'Constant communication with email leads improves trust' 02/02/2010
CRM helps retain clients on email lists 01/02/2010
Firms boost use of CRM for mailing lists 28/01/2010
Offline marketing secures email leads 27/01/2010
Direct mail will capture email leads in 2010 27/01/2010
'Business data migration will be more popular in 2010' 27/01/2010
Weak passwords compromise business data security 26/01/2010
SAVE MONEY AND BOOST RESPONSE!
Buy your next business email list for single use and get a second use absolutely free!
Our super cost-saving offer means you can get in front of your prospects on two separate occasions – reinforcing your message and your brand. Simply quote order ref NG649 to claim your free use.
This offer ends on 30th November 2009 so hurry, contact us today for a no-obligation quotation.
Search the archive:
News Categories:
Call us on 0845 838 5380. You can email us at sales@marketscan.co.uk |
 |