Value is key to capturing email leads
Posted on 21/01/2010
Providing value is one of the best ways for marketers to hold on to prospective email leads, an expert has suggested.
Marketing and copywriting professional Barry A Densa stressed that if companies accentuate value, consumers will have no problem paying the price quoted.
Writing in Marketing Profs, he also advised companies to allay their customers' fears about the current recession, as many people may be worried about parting with their cash given the tough economic climate.
"Right now your customers are looking like deer in the headlights; they're holding on to their money, worried the good times will never return," Mr Densa said.
"Help them understand that change is the only constant in life and that this economic meltdown…shall pass."
He also suggested that marketers should strive to use their marketing strategies to "put excitement and happiness back in [consumers'] lives".
Lead generation specialist Craig Garber recently urged marketers to target prospects as individuals and focus on their specific needs, as only then will firms be able to convert leads into sales.
Posted by Julie Knight, Managing Director – General Marketing, Industry News
Posted on 21/01/2010
Other Data Intelligence Articles
'Email leads can be lured by good value for money' 04/02/2010
Firms urged to safeguard business data 03/02/2010
Marketers urged to support promising email leads 02/02/2010
'Constant communication with email leads improves trust' 02/02/2010
CRM helps retain clients on email lists 01/02/2010
Firms boost use of CRM for mailing lists 28/01/2010
Offline marketing secures email leads 27/01/2010
Direct mail will capture email leads in 2010 27/01/2010
'Business data migration will be more popular in 2010' 27/01/2010
Weak passwords compromise business data security 26/01/2010
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