'Collecting website visitor data can help improve mailing lists'
Posted on 25/01/2010
An expert has advised marketers to improve the quality of their mailing lists by collecting website visitor information.
Michael McKerlie, head of management consultancy firm Ran One, said it is significantly cheaper to nurture existing clients than search for new email leads so marketers should collect crucial business data that allows them to learn more about visitor activity.
Writing for Smart Company, Mr McKerlie also advised marketers to put prominent messages on their web browsers that invite consumers to sign up to mailing lists.
"Your pitch needs to be more than an exercise in collecting names and addresses," Mr McKerlie said.
"Make it clear you'll be rewarding customers with discounts, sending regular free tips or professional advice too by mail or email."
Writing in Marketing Profs, industry expert Barry A Densa recently said increasing value is one of the best ways marketers can capture the attention of email leads and convert prospects into sales.
Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases
Posted on 25/01/2010
Other Data Hygiene Articles
More firms now secure email leads through word-of-mouth 10/03/2010
Ad companies 'must attend to the needs of their email leads' 09/03/2010
Small firms segment mailing lists 'based on consumer preferences' 09/03/2010
'SEO helps capture email leads' 08/03/2010
Marketers advised to target email leads globally 04/03/2010
Small firms use social media to capture email leads 03/03/2010
Catalogues help secure email leads, report suggests 03/03/2010
'Technology can help marketers replenish mailing lists' 01/03/2010
Social media 'helps business data collection' 01/03/2010
Marketers advised to segment their consumer lists 24/02/2010
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