CRM helps retain clients on email lists
Posted on 01/02/2010
Customer relationship management (CRM) is an excellent way to keep clients on consumer lists, an expert has said.
Joshua Weinberger, managing editor of CRM Magazine, pointed out that CRM systems "truly shine" when it comes to customer retention and can offer businesses a wide range of benefits.
He explained that operationally, a full-on CRM strategy comprises every aspect of a company's activity, from front office customer interactions to back office systems.
"The more encompassing the strategy, the more able the CRM system is to knock down those dreaded departmental silos everyone claims they're ready to do away with," Mr Weinberger said.
He added that CRM can also help to maintain trained and capable staff that are ready to field customer complaints and sudden shifts in sales projections.
A recent survey released by Gartner found that CRM software revenues in Europe will witness a 0.7 percentage point growth between 2009 and 2010.
Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases
Posted on 01/02/2010
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