Superhero 1

Mission:
   Work-based: To travel to the earth’s core and back to become the ultimate No. 1 Sales Superhero
   Personal: To win the jackpot on the National lottery.
Special Powers: The powers of persuasion.
Main Villain: Miss Nasty – found lurking in the depths of unclean data
First Appearance: March 1999
Interesting Fact: I was a top model in a photoshoot for Aston Martin’s DB7 (or was it a Nissan Micra…?)

Superhero 2

Mission:
   Work-based: to eliminate the world of waste paper through undeliverable mailings
   Personal: To visit China once more before hanging up my cape…by car.
Special Powers: Heat vision to help my clients identify hot prospects
Main Villain: Professor Badshot – uses poorly coded data sources and a grapeshot approach which consistently misses the target.
First Appearance: April 2007
Interesting Fact: THE biggest mobile phone geek in this planetary system.

Superhero 3

Mission:
   Work-based: To use my bionic powers to help my clients achieve their goals
   Personal: To go hot air ballooning over UK & rest of Europe
Special Powers: Insight – often mystical in nature.
Main Villain: Miss Illegal – uses services that don’t care who is on the TPS & MPS
First Appearance: August 2003
Interesting Fact: My Superhero powers were previously honed as a stuntwoman in The Avengers.

Superhero 4

Mission:
   Work-based: to assist clients in navigating through the tempestuous oceans of data
   Personal: to overcome the evil demons ‘Benson’ & ‘Hedges’.
Special Powers: tea and coffee making skills are legendary, secondary only to repelling evil objections.
Main Villain: Mrs Muddle and her team of bumblers creating confusion and frustration. You know her whenever you meet her
First Appearance: Stardate 61756.6
Interesting Fact: I can move my eyes independently from each other. Like a chameleon.

Superhero 5

Mission:
   Work-based: World Domination
   Personal: Domination
Special Powers: The power of love
Main Villain: Mr Apathy – often seen scratching his head with no useful advice for his clients. Not employed by Marketscan.
First Appearance: November 2006
Interesting Fact: Professionally qualified to teach the art of tennis playing

Superhero 6

Mission:
   Work-based: To supply a first-class service with data that’s out of this world
   Personal: To walk all the major national trails in the UK by the time I’m 60 (if my wife lets me)
Special Powers: Have a detailed and frankly geekish knowledge of postcodes and lists
Main Villain: Commander Useless – adept at evading telephone calls and not replying to emails. Requires a special supply of oxygen not available at Marketscan
First Appearance: June 2005
Interesting Fact: I intend to take part in the Oxfam/Gurkeh 100KM in 36 hours challenge next year

Superhero 7

Mission:
   Work-based: to surpass our clients’ expectations
   Personal: To make the most of every opportunity and to live every day to the max.
Special Powers: Working my magic on a team that has all the knowledge and experience needed to be the best in the business
Main Villain: Dr Duplicate – banished from Marketscan data as he annoys recipients and increases costs. Always on the lookout for his twin.
First Appearance: December 2007
Interesting Fact: Finding the most incredible waterfalls in the world. My quest has so far taken me to the depths of the Venezuelan Jungle, Cuba and Nicaragua to name but a few.

Superhero 8

Mission:
   Work-based: Help grow my clients businesses by eliminating bad marketing data and create new imaginative targeting
   Personal: Travel the world at high speed (like Google Earth)
Special Powers: High speed multi-tasking with X-ray vision for identifying poor quality data
Main Villain: Colonel Complacency – so laid-back he’s almost horizontal. He doesn’t get past our first interview.
First Appearance: April 2004
Interesting Fact: A fascination for shoes started at an early age by modeling for Clarks