Home > Consumer Mailing Lists > Actual Data Overlays

UK Real Data

The UK Real Data file provides access to over 11 million lifestyle records collected from consumer satisfaction surveys and a wide variety of variables indicative of consumer lifestyles, purchasing preferences, and interests.

• Updated six-monthly, this dataset provides a refreshing source of new prospects.

• By merging and consolidating a wealth of responses to surveys and customer satisfaction questionnaires it provides over 200 different lifestyle variables.

• Variables are indicative of consumer lifestyles, purchasing preferences and interests. Typical examples include:

Adult & Child Dates of Birth
Marital Status
Child Presence
Income & Employment
Financial Products
Shopping Preferences
Interests & Hobbies
Insurance Renewal Dates
Car Ownership
Newspaper Readership
Pet Ownership
Internet & Technology Usage

• Geographic selections available including postcode, county, radius and regional

• Data attributes describing who they are, how they behave and what goods and services they usually purchase allows organisations to target the most suitable prospects for their offer.

• This also provides companies with vital consumer intelligence for data tagging to existing databases providing an unparalleled insight into their customers.

• The geodemographic CAMEO Classifications can also be appended to further increase the targeting power of any mailing campaign.

• Records matched against the Mailing Preference Service on request prior to despatch at no extra charge.

• Residential telephone numbers can be appended providing an additional channel with which to communicate to prospects. All records are matched against the Telephone Preference Service (TPS) prior to despatch at no extra charge.

• 2 free base or standard selections included free of charge*. Refer to Powerbase Rate Card for further details.

*Cheapest selection will be free of charge