Email Alienation!

It seems that whilst some suppliers might be holding back on acquiring new customers they could be alienating existing customers in the process. I cannot remember how many websites I have a subscription with but I used to receive a promotional email from a range of websites, say, once a quarter or once a month. My inbox is now getting fuller by the day with some suppliers emailing almost on a daily basis.

They are running the risk of alienating me as a customer which in some cases gets a knee-jerk reaction to unsubscribe and reach for the delete button. I welcome relevant, well-targeted messages but overdo it and I may be persuaded otherwise.