New email services launched

In addition to supplying high quality business email data, we are now providing broadcasting and template design services. Any of the services can be used separately, or our campaign management package provides seamless execution, from data supply, to final delivery and analysis.

Email database extended

Over 100,000 new email addresses have just been added to our Megabase of British Business, all of which have been carefully matched to postal addresses with telephone numbers.

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New Sales Generator Keeps Targets Alive and Kicking

A new Sales Generator data package has recently been introduced, which avoids the use of aging data in mailing and email campaigns. Business contacts from a chosen selection can be downloaded on demand for up to 12 months, ensuring that the data is always fresh when used, and a package price makes budgets go further.

The use of poor quality data in marketing campaigns causes irritation, unnecessary cost and waste. It can also be damaging to the senders image. Our Sales Generator package avoids these problems by allowing batches from a chosen list selection to be downloaded as and when needed. In-house computer systems keep track of every download so that campaigns can be rolled out or repeated for up to 12 months.

Our master database is updated monthly, ensuring any mailing lists or email data will include the latest updates when downloaded. The package also avoids the necessity of placing a number of orders, which saves on individual order charges and provides up-to-date information throughout the duration of a campaign. Clients can be safe in the knowledge that the data they are using will always be legally compliant. The packages are cost effective and inaccuracies and annoyances caused by the use of decaying data are avoided.

Our MD, Julie Knight, comments: The packages have been extremely well received. Clients want to avoid multiple order charges and see a real advantage in calling off fresh data as they need it.

New targeting tool leaves no stone unturned

We have just introduced a new targeting tool, designed to improve market coverage whilst reducing planning time. When customers choose their main target markets, they are now prompted with a choice of closely related sectors which can increase their market size enormously. Over 2000 business headings have been analysed and links created with related headings where they exist.
Deciding which business categories to target is a time consuming process and the possibility always exists of overlooking some which could yield vital orders. Marketscans new selection tool presents opportunities which may be missed in the normal selection process; thus the choice of COACH HIRE companies as a target group could miss any which are classified solely as MINI BUS HIRE. The selection tool automatically presents the related category for consideration, together with a count of the extra numbers of contacts available.

Matthew Collins, our Technical Director comments: The choice of classification for a company is determined by the business itself, so all related selections are automatically de-duplicated as a business may decide to appear in more than one category.

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