Business Data News
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Business data shows print-based ad spend declines
A new survey shows that 41 per cent of marketers plan to reduce their expenditure on print media this year.The study, conducted by ExactTarg...
Read More: Business data shows print-based ad spend declinesPosted on 08/02/2010
'Franking machines can be used to clean mailing lists'
Franking machines can be used to improve business data hygiene and keep mailing lists clean, it has been suggested.According to Neopost, fra...
Read More: 'Franking machines can be used to clean mailing lists'Posted on 05/02/2010
'Email leads can be lured by good value for money'
Marketers are most likely to capture email leads by offering them top value for money, new research suggests.According to the Brand Keys 201...
Read More: 'Email leads can be lured by good value for money'Posted on 04/02/2010
'Dead email leads should be weeded out'
An expert has highlighted the importance of weeding out email leads that least likely to take a company to the next level.Kevin Clancy, chai...
Read More: 'Dead email leads should be weeded out'Posted on 03/02/2010
Firms urged to safeguard business data
An expert has urged companies to implement best practice when it comes to safeguarding business data.Andy Cordial, managing director of stor...
Read More: Firms urged to safeguard business dataPosted on 03/02/2010
Marketers urged to support promising email leads
Marketers should support email leads that are in growth industries, an expert has said.Marketing author and specialist Scott McKain said mar...
Read More: Marketers urged to support promising email leadsPosted on 02/02/2010
'Constant communication with email leads improves trust'
Firms that communicate with their email leads on a regular basis are more likely to be viewed in a positive light, a new survey suggests.Acc...
Read More: 'Constant communication with email leads improves trust'Posted on 02/02/2010
CRM helps retain clients on email lists
Customer relationship management (CRM) is an excellent way to keep clients on consumer lists, an expert has said.Joshua Weinberger, managing...
Read More: CRM helps retain clients on email listsPosted on 01/02/2010
Segmenting mailing lists separates engaged consumers from dead leads
Marketers have been advised to segment their mailing lists in order to improve engagement.According to E-consultancy's Matthew Kelleher, the...
Read More: Segmenting mailing lists separates engaged consumers from dead leadsPosted on 01/02/2010
New ICO figures reveal extent of business data security breaches
There have been more than 800 breaches of business data security over the past few years, new figures reveal.According to statistics from th...
Read More: New ICO figures reveal extent of business data security breachesPosted on 29/01/2010
Firms compromise business data security, study shows
A new survey suggests that many firms are not taking business data security seriously enough and may be compromising security. According to ...
Read More: Firms compromise business data security, study showsPosted on 29/01/2010
Firms boost use of CRM for mailing lists
Companies are boosting their use of customer relationship management (CRM) for organising their mailing lists and data lists, new figures su...
Read More: Firms boost use of CRM for mailing listsPosted on 28/01/2010
Offline marketing secures email leads
Offline marketing strategies are more effective at capturing prospects than online ones, a new study suggests.An Adweek Media/Harris Poll su...
Read More: Offline marketing secures email leadsPosted on 27/01/2010
Direct mail will capture email leads in 2010
Direct mail will continue to be a prime way of capturing prospects and making money in 2010, an expert has said.Lead generation specialist C...
Read More: Direct mail will capture email leads in 2010Posted on 27/01/2010
'Business data migration will be more popular in 2010'
Business data migration is set to become increasingly popular in 2010, an expert has predicted.David Galton-Fenzi, group sales director at Z...
Read More: 'Business data migration will be more popular in 2010'Posted on 27/01/2010
'Social media helps covert email leads'
Social media can be used to attract email leads and convert prospects into sales, an expert has said.Dan McDade, president of PointClear, sa...
Read More: 'Social media helps covert email leads'Posted on 26/01/2010
Weak passwords compromise business data security
A new survey shows that firms are using weak computer passwords, which could pose a threat to mailing lists and business data security.A rep...
Read More: Weak passwords compromise business data securityPosted on 26/01/2010
Business data shows consumers find green marketing confusing
One in four consumers find environmentally-friendly marketing communications confusing, a new survey reveals.According to a report from Burs...
Read More: Business data shows consumers find green marketing confusingPosted on 26/01/2010
'Collecting website visitor data can help improve mailing lists'
An expert has advised marketers to improve the quality of their mailing lists by collecting website visitor information.Michael McKerlie, he...
Read More: 'Collecting website visitor data can help improve mailing lists'Posted on 25/01/2010
Business data collection tool could increase popularity of online ads
A new internet audience measurement tool could increase the popularity of online advertising, the Internet Advertising Bureau (IAB) has said...
Read More: Business data collection tool could increase popularity of online adsPosted on 25/01/2010
'Firms should be reminded to keep business data safe'
Businesses need to be reminded about the importance of keeping their business data secure, an expert has said.Simon Heron, internet security...
Read More: 'Firms should be reminded to keep business data safe'Posted on 22/01/2010
Mailing lists 'could come under threat' as online attacks grow
Marketers could see their mailing lists and databases come under attack as online attacks increase in frequency this year, a new report sugg...
Read More: Mailing lists 'could come under threat' as online attacks growPosted on 22/01/2010
Value is key to capturing email leads
Providing value is one of the best ways for marketers to hold on to prospective email leads, an expert has suggested.Marketing and copywriti...
Read More: Value is key to capturing email leadsPosted on 21/01/2010
Marketers urged to maintain clean mailing lists
Marketers have been advised to incorporate delivery information into their mailing lists in order to improve efficiency.Marketing specialist...
Read More: Marketers urged to maintain clean mailing listsPosted on 20/01/2010
'Business data use to grow in 2010'
An increasing number of firms expect their use of business data to grow over the coming year, new research predicts.According to a study con...
Read More: 'Business data use to grow in 2010'Posted on 20/01/2010
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