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A clean database is a green database
Industry experts are urging companies to invest in data hygiene routines when carrying out direct mail campaigns so they can be more environmentally friendly.
As companies are increasingly expected to adopt greener professional practices, the DMA (Direct Marketing Association) has called on businesses to adopt data quality systems to minimise defective addresses, duplicate addresses, unwanted and undeliverable mail.
If you want to find out how you can make your database greener call Marketscan now on 0845 838 5380 and request your free sample data hygiene report and quick guide to a cleaner, more effective database.
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