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Database Cleaning

Request your FREE, no-obligation database healthcheck today or call us on 01243 786711. We will provide a comprehensive audit on the current state of your database (and how it could be improved) with no additional charge.

5 reasons why better data hygiene will make you shine

  • Reduce mailing costs
  • Increase response
  • Ensure legal compliance
  • Eliminate duplication
  • Improve accuracy

Our database cleaning service

Cleaning up your database is probably not your favourite job, but we enjoy working with data and our customers tell us we're good at it. Data cleaning is critical to maintaining the value of your database. And with databases decaying at over 40% a year, you'll need to keep on top of your records. People move, companies move, records are inaccurate or incomplete... we've seen it all and we make it our business to improve and enhance databases through our cleaning processes, because as data deteriorates, so do the results of using it.

If you give Marketscan your database, we'll give it back to you cleaner. It's that simple. And if you acquire new data from us - well, you have nothing to worry about, it's already in tip-top shape. We've cleaned it, scrubbed it, checked it, tested it, crosschecked it, suppressed it (eg. TPS, CTPS, MPS & FPS etc.) and generally made sure it's something we and you, can be proud of.

Goneaway Suppression Service for Business Mailing Lists

Mailing costs can be reduced and your company's image protected by deleting 'goneaway' addresses from your database. Our Suppression Service matches your records against The Business Suppression File, flagging or deleting 'gone away' addresses.

It's the most cost effective way of helping you to tackle the problem - and remember, there are 5.7 million company and individual detail changes every year, so your database will need regular attention.

Why is The Business Suppression File the only solution?

The file comprises the leading business databases including data identified from D&B's complete UK business file; The REaD Group's consumer and SoHo data plus verified goneaways from Wegener Direct Marketing and Experian to create a file of over eight million companies and individuals. The file enables all UK company changes to be tracked.

The file does not rely on assumed data such as postal returns or profiling and identifies:

  • Out of business companies
  • Company relocations
  • Changes of employees
  • SoHo relocations
  • Unmarketable data
  • Employee deaths

The Business Suppression File provides the widest coverage of the UK business market and gives unsurpassed levels of accuracy. Without it your database could be decaying by up to 40% a year.

By screening your database against The Business Suppression File you will:

  • Save money from your marketing budget
  • Improve the ROI on your direct mailing campaigns
  • Start to address your responsibilities under the Data Protection Act 1998
  • Improve the perception of your company's professionalism

So call one of our Account Managers today and ensure you maximise your response rates by eliminating 'goneaway' records from your mailing list.