Home > Consumer Mailing Lists > ER Data

UK Consumers

The UK Consumers dataset is sourced from the Edited UK Electoral Roll and provides access to over 30 million individual consumers across 16.5 million households for direct marketing.

• The data is enhanced with the CAMEO Classifications to add geodemographic depth and allow the targeting of specific UK consumer groups.

• Each name and address record has additional attributes attached where available, including:

Title
Other Name and Name Suffix
Gender
Head of Household
Household Composition
Individual Length of Residency Since 1980
Household Length of Residency Since 1980

• Further selection criteria are also available to assist the targeting of prospects, including:

Geodemographic selections using the CAMEO Classifications
Geographic including postcode, county, radius and regional
Media selections - TV, Radio, Free and Paid For Newspapers
Drive-time and distance selections
Attainer Status and Date of Birth
Near Neighbour Selections
One in Nth Selections

• Records matched against the Mailing Preference Service on request prior to despatch at no extra charge.

• Residential telephone numbers can be appended providing an additional channel with which to communicate to prospects. All records are matched against the Telephone Preference Service (TPS) prior to despatch at no extra charge.

• 2 free base or standard selections included free of charge*. Refer to Powerbase Rate Card for further details.

*Cheapest selection will be free of charge