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Essential Guides

Essential Guide to Increasing your response Rates

• Part 1 How can I double the response rate in my direct mail?
• Part 2 Announcement advertising
• Part 3 Targeting your mailshot
• Part 4 Benefits not features
• Part 5 Flyers, brochures and catalogues
• Part 6 The truth about colour and response rates

Essential Guide to Building A Better Brand

1. Lesson 1...ITS JUST A BADGE. ISNT IT?
2. Lesson 2...THE CUSTOMERS ALWAYS RIGHT
3. Lesson 3...THE ME, ME, ME PIG
4. Lesson 4...FORGET THE PRODUCT
5. Lesson 5...PUBLISH AND BE DAMNED
6. Lesson 6...NATURE OR NURTURE?

Essential Guide to Understanding Customers & Prospects

1. Session One...Profiling and Market Penetration
2. Session Two...How to assess the value in external datasets
3. Session three...Analysis Tools & Manipulation
4. Session four...Conducting effective Campaign Analysis
5. Session five... All Businesses are Different, but Many are Similar
6. Session Six...Scoring and how to improve business targeting performance

Essential Guide To Data Protection

1. Session 1...Why Data protection affects your bottom line
2. Session 2...Helpful definitions to get you through the privacy maze
3. Session 3...Data Collection on Business to Business websites

Essential Guide To Telemarketing

1. Part 1...Top 10 tips and Techniques (1-5)
2. Part 2...Top 10 tips and Techniques (6-10)
3. Part 3...Selecting the Right Telemarketing Agency for Your Business Needs

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