• Part 1 - How to Write a Compelling Case Study
• Part 2 - How to Write Corporate Brochures
• Part 3 - How to Write Effective Newsletters
• Part 4 - How to Write Powerful Direct Mail

• How Do I...Generate More Business?
• How Do I...Reduce Costs?
• How Do I...Increase Response Rates?

• Part 1 How can I double the response rate in my direct mail?
• Part 2 Announcement advertising
• Part 3 Targeting your mailshot
• Part 4 Benefits not features
• Part 5 Flyers, brochures and catalogues
• Part 6 The truth about colour and response rates

• Lesson 1 It's just a badge, isn't it?
• Lesson 2 The customer is always right
• Lesson 3 The Me, Me, Me Pig
• Lesson 4 Forget the product
• Lesson 5 Publish and be damned
• Lesson 6 Nature or Nurture?

• Session 1 Profiling and Market Penetration
• Session 2 How to assess the value in external datasets
• Session 3 Analysis Tools & Manipulation
• Session 4 Conducting effective Campaign Analysis
• Session 5 All Businesses are Different, but Many are Similar
• Session 6 Scoring and how to improve business targeting performance

• Session 1 Why Data protection affects your bottom line
• Session 2 Helpful definitions to get you through the privacy maze
• Session 3 Data Collection on Business to Business websites

• Part 1 and 2

• Part 1...Top 10 tips and Techniques (1-5)
• Part 2...Top 10 tips and Techniques (6-10)
• Part 3...Selecting the Right Telemarketing Agency for Your Business Needs

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