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Essential Guides
Essential Guide to Copywriting
How do I...?
Essential Guide to Increasing your response Rates
Essential Guide to Building A Better Brand
Essential Guide to Understanding Customers & Prospects
- Session 1 Profiling and Market Penetration
- Session 2 How to assess the value in external datasets
- Session 3 Analysis Tools & Manipulation
- Session 4 Conducting effective Campaign Analysis
- Session 5 All Businesses are Different, but Many are Similar
- Session 6 Scoring and how to improve business targeting performance
Essential Guide To Data Protection
Essential Guide To Successful Email Campaigns
Essential Guide To Telemarketing
Industry News in this Category
Don't cut direct marketing budgets, urges experts (17/11/2008)
Email marketing response rates down (17/11/2008)
Social networking sites are direct marketing "risk" (14/11/2008)
ING appoints new direct marketing agency (13/11/2008)
