How Do I...Generate More Business?
Characterize your best customers
By matching your customers against our Megabase of 2 million British Businesses, we can identify the characteristics of the customers who are giving you the most business.
Add new prospects to your database
Once you know the profiles of your key customers, we can supply you with prospects of a similar type to boost your database - instantly.
Increase your market share
If you know the details of your chosen markets, you can rent or lease prospect selections from our Megabase to target by direct mail or phone.
Case Note: Improving response rates
Over the past couple of years a well regarded, chinaware & glassware manufacturer had been maintaining a rolling program of DM. Whilst response levels were good, it was felt more could be done to improve the conversion rate...
Case Note: Identifying new markets
As a provider of short lease office space, our client struggled to reach businesses at the relevant time, resulting in a poor ROI. The solution was to source data from our Premium Selections New Connections data set, which gave details on...
Industry News in this Category
Don't cut direct marketing budgets, urges experts (17/11/2008)
Email marketing response rates down (17/11/2008)
Social networking sites are direct marketing "risk" (14/11/2008)
ING appoints new direct marketing agency (13/11/2008)
