How Do I...Reduce Costs?
Improve targeting and segmentation
By adding basic address information or additional details such as an SIC code, turnover or employee numbers, we can ensure that your database information is complete. As a result, you can segment your clients more efficiently and target them more cost-effectively. In addition, we can help you to eliminate any 'cash poor' prospects.
Eliminate duplicates
Our specially developed in-house software identifies and eliminates duplicate customer records, so enhancing your company's reputation and reducing the cost of wastage.
Ensure better address accuracy
Inadequate addresses hamper mailing and can irritate recipients. Marketscan not only checks that postcodes are accurate but also uses The Business Suppression File to delete 'gone away' addresses - so reducing mailing costs and protecting your Company's image.
Case Note: Reducing communication costs
As a mail order company providing safety and industrial equipment, our client was very aware of the benefits of communicating with their existing customers. However, due to an average packet price of �1.50, the client was keen to reduce costs where possible...
Case Note: Improved targeting a reduced costs
A recent project for our client, Blackwell's UK Retail gave us the opportunity to fully utilise the matching capability of the technology contained in Marketscan's ExcelMatch product.
Industry News in this Category
Don't cut direct marketing budgets, urges experts (17/11/2008)
Email marketing response rates down (17/11/2008)
Social networking sites are direct marketing "risk" (14/11/2008)
ING appoints new direct marketing agency (13/11/2008)
