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September 3, 2010

ASA’s increased scope ‘will not affect online marketing tactics’

The expansion of the Advertising Standards Authority's (ASA) digital remit will not affect online companies' marketing techniques, the Direct ...

September 2, 2010

Don’t go it alone when it comes to online marketing

The ease with which digital communications can be devised and disseminated has led to some B2B marketing professionals taking lax attitudes to their p ...

September 1, 2010

The print approach helps stimulate lapsed customers

Many marketers are usually perplexed when it comes to stimulating lapsed customers and prospects.When a customer gives you a vote of no confidence, tr ...

Firms ’should value clients on their existing B2B mailing lists’

Companies should value the existing clients on their B2B mailing lists, an expert has suggested.George Derbyshire, chief executive of the National Fed ...

August 31, 2010

Social media ‘plays crucial role in online marketing’

Social media plays a vital role in online advertising, an industry expert has revealed.Gordon Borrell, chief executive of Borrell Associates, pointed ...

Blogs offer ‘an excellent B2B marketing tool’

An expert has suggested that B2B marketing professionals can demonstrate how in touch they are with their clients via a blog.Nick Baggot, founder of N ...

There is no rule on when to launch special offers

Most marketers tend to think that the only period they can launch special offers is during traditional seasonal sales periods such as summer or Christ ...

August 27, 2010

B2B marketing firms urged to research corporate clients

B2B marketing professionals need to have an excellent knowledge of the corporate clients they are targeting before going ahead with their campaign str ...

August 26, 2010

B2B marketing newsletters could be your missing secret weapon

Ever wondered why the reach of your B2B marketing campaign is not as comprehensive as it ought to be?Maybe this is because you are not fully exploitin ...

August 25, 2010

B2B marketing firms ’set to increase their social media spending’

B2B marketing professionals are poised to significantly increase their social media expenditure over the next five years, a new report suggests.Accord ...

 

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