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You lay awake at night dreaming about this marketing campaign – the one that was going to launch your new service to existing customers and brand-new prospects.
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When did you last analyse your CRM database for the effectiveness of your suspect- to- prospect- to- client conversion process?
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There’s just one important matter to tackle – your marketing message. This is usually encapsulated in your sales letter
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So, spurred on by the Chartered Institute of Marketing’s latest research that direct mail is most definitely the comeback kid in the business to business sector you have decided to ‘experiment’ with this medium.
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There are many powerful and low-cost ways in which you can fill your sales funnel…
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In an age when everyone seems to be cutting costs and budgets are becoming tighter, it’s worth spending a few minutes looking at how you can save money by making better use of your own business data
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If you fall into the category of business folk of the opinion that direct mail has had its heyday, or perhaps instead you’ve pigeon holed business to business direct mail
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In the business data provision industry there are a wide range of suppliers, from the larger organisations such as Experian through to the one man brokers, most of who are very experienced and offer good advice and service.
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It was not that long ago that leaflets were literally been consigned to the waste bin of history. Environmentally unsound, untargeted, associated with cheap as chips deals.
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One of the problems that Perrys had experienced with their previous direct mail programme was very low responses despite high quality enclosures
