0
Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
1
It’s tempting to try and rush your cold prospects through your sales process simply because you’re keen to convert them into paying customers in as short a time frame as possible.
0
Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured.
2
Let’s imagine for a moment you’ve decided to introduce a new service. You steam ahead and implement this service without doing any market research.
3
You’ve probably got some pretty strong ideas on email marketing if, like most folk in the business to business sector, your inbox is regularly deluged with all manner of offers – some pretty sound, others exceptionally dubious – from individuals and businesses you’ve never heard of before.
2
A sales letter is an enduring, iconic communication within a mailshot. Long before the luxury of more elaborate communications such as sales flyers, quizzes and brochures the humble sales letter was working its magic.
0
If you want to move mountains with your next business to business mailshot, but are unsure where to start, these tips should help you.
0
You’re not alone if you’ve considered updating your marketing plan and lowering your prices as a knee-jerk reaction to the double dip recession we keep hearing about in the news.
0
In the current unforgiving climate, you have to be razor-sharp with your marketing if you are to reach businesses, make sales and plan powerful marketing campaigns on shoestring budgets.
1
You need to be marketing your business with a vengeance … starting with your existing customers.
