News Archive
Online ads still strong despite budget cuts
Internet advertising is still going strong despite a second consecutive quarter of cuts in overall marketing budgets, new figures…
80% of firms lose data at least once a month
Around four in five large businesses in the UK are losing data at least once every month, new research suggests.
Poor quality content is top mistake marketers make
Underestimating the significance of good quality content is a common mistake among marketers who are new to search engine optimisation, an…
Read More: Poor quality content is top mistake marketers make
Marketers should not reign in spending due to recession
Businesses should not cut back on their direct mail marketing budgets despite concerns about an imminent economic downturn, an industry…
Read More: Marketers should not reign in spending due to recession
Research reveals impact of combining TV and online ads
Using combined tactics of the internet and television is more effective in reaching consumers, a recent study has shown.
Read More: Research reveals impact of combining TV and online ads
Marketers' emails are 'inappropriately worded'
Some email marketers are still failing to ensure that the content they send is appropriately worded for their target audience, an expert…
Direct mail in charity sector receives highest number of complaints
Direct mail from charities has received the highest number of complaints from the public since the Fundraising Standards Board (FRSB) was…
Read More: Direct mail in charity sector receives highest number of complaints
Search engines should have "transparent" data policies
Search engines need to have a more "transparent" policy when it comes to information they obtain from consumers, an industry…
Read More: Search engines should have "transparent" data policies
Marketers' subscription methods need further improvement
Only 31 per cent of online marketers use a confirmed opt-in method when obtaining permission to send out emails, a new survey has…
Read More: Marketers' subscription methods need further improvement
Marketers spend big on customised content
Business marketers spend on average 29 per cent of their marketing budgets on creating customised content, new research…
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