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July 30, 2010

Good subject line is a terrible thing to waste

Marketers should not waste the opportunity to grab sales leads with a catchy subject line, an expert has said.Andrew Robinson, vice-president of servi ...

Tempt sales leads with enticing direct mail offers

Incorporating incentives and offers into direct mail content will encourage more sales, an expert has suggested.Mark Haslan of business advice website ...

July 29, 2010

Marketers urged to obtain customer feedback

Companies have been advised to collect crucial feedback from their customers in order to gain an insight into their preferences.According to Service U ...

July 28, 2010

Marketers urged to track online brand conversations

Marketers have been advised to track online conversations in order to protect their brand image and gain crucial consumer data.Alex Lustberg, vice-pre ...

DMA releases latest industry report

The Direct Marketing Association (DMA) has released its latest Digital Marketing Practices and Trends report showing the recent developments within th ...

10 key questions you should be asking your data supplier

You need to know that the data you buy is legal, up-to-date and targeted. Here are our top 10 key questions you should be asking your data supplier. A ...

July 27, 2010

‘Scrutinising mailing lists helps reveal most profitable prospects’

Marketers should look closely at their existing mailing lists to uncover the most profitable sales leads, an expert has said.Industry specialist Kirk ...

Expert gives essential marketing content advice

Marketers have been urged not to underestimate the many ways in which consumers use content.Paul McKeon, president of content generation and informati ...

July 26, 2010

Direct mail remains ‘essential ingredient in multichannel campaigns’

There is still a place for direct marketing within a multichannel marketing campaign, an expert has said.Amie Vaccaro, founder and chief executive of ...

‘Marketers must exploit direct mail’s creative potential’

A marketing expert has urged companies to fully exploit and take advantage of the creative potential of direct mail.Mark Thomson, media director at Ro ...

 

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