Social networking sites remain unpopular with marketing professionals

Over half of all marketing professionals view social media sites as too risky for business, despite 82 per cent of them using such networking sites socially, according to new research.

The survey by Lewis PR, questioned 150 marketing professionals and found that they are still investing the majority of their marketing budgets in print. Some 66 per cent of respondents reported a commitment of at 25 per cent of their budget to print in 2008.

Online and digital marketing is still on the increase, with 28 per cent of professional marketers professing a preference to online marketing as opposed to print because it is easy to analyse data and track results.

However, only ten per cent of marketers had faith in the possibility of online taking over entirely as a marketing platform.

Ilona Hitel, senior vice president at Lewis PR told Precision Marketing: " There is a way to go before [social networks] become tried and tested marketing vehicles. It’s a cost-effective way to reach a large audience base, and easier to track, but the business drivers are evolving and the next year should prove an interesting period for marketers."



© Adfero Ltd

Related Articles

• Offline marketing fraud beats internet marketing scams
• Information Commissioner backs PM"s review of data policy
• Marketers should integrate online with offline
• Green marketing becomes bigger industry force
• A third of marketers plan to use networking sites
• Opt out poses problems
• Ad spend and networking sites set to grow in 2008
• Over 50s tend to ignore email marketing, says new survey
• Social networking sites remain unpopular with marketing professionals
• Search marketing 'needs focus'

Search the archive