Brands also suffer from phishing scammers

Brands that are adopted by phishers who attempt to deceive internet users into believing they are legitimate can have their reputations severely damaged, according to new research.

In a study by YouGov conducted on behalf of security firm Cloudmark, 42 per cent of respondents said that their trust in a brand would be "greatly reduced" if they received a phishing email purporting to be from that company.

Just over a quarter - 26 per cent - of the 1,960 adults surveyed said the main responsibility for protection against phishing rests with themselves.

Some 23 per cent put the responsibility to their ISP, while 17 per cent said that the sender's ISP and email service provider should be accountable.

Neil Cook, UK technology chief at Cloudmark, said that studies have long shown that consumers are adversely affected by phishing.

"What is interesting to note from these results is that well-known brands are also suffering, with phishing attacks having a detrimental effect on their reputation," Mr Cook added.


© Adfero Ltd

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