Ad spend and networking sites set to grow in 2008

Online advertising will surpass £3 billion, according to 2008 forecasts by marketing firm eMarketer.

Despite uncertainties in the UK's financial markets and various political worries, eMarketer believes that ad spending will show healthy growth this year.

The internet helps consumers cope better with a more challenging marketplace and web users are expected to spend longer time online exploring the options available to them and seeking value for money.

EMarketer advised advertisers to target this commitment audience because they are sure to achieve solid returns on their investments.

Ecommerce is also expected to thrive in 2008, exceeding £50 billion, as more consumers avoid the inconvenience and stress of crowded public transport facilities and city centres to shop from the comfort of home.

UK consumers use social networking sites more than consumers in any other European city thus, eMarketer predicts that the reach of these sites will peak at just over 80 per cent of Britain's online population.

© Adfero Ltd

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