Marketers should integrate online with offline

Businesses have to adapt to changes in marketing and integrate online strategies with offline in order to stay ahead in the internet age, according to Web Profits.

A recent report in Information Week shows that revenues in online advertising have risen substantially - by 20 per cent - while print continues to decline.

Marketers should integrate online and offline marketing, combining offline marketing such as magazine advertising with an effective website to dramatically improve response rate, Web Profits advised.

Web Profits' Paul Sprokkreeff commented: "This trend is irrevocable given the control and measured success that online marketing offers businesses.

"Businesses that want to get ahead and stay ahead are finding that having an optimised web presence is critical for success."

Mr Sprokkreeff also pointed out that companies that haven't already optimised their online presence are finding themselves scrambling to do so, in order to "continue to achieve success and grow or as a minimum maintain market share".


© Adfero Ltd

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