Green marketing becomes bigger industry force

Environmental concerns have resulted in "green marketing" becoming one of the fastest growing areas of the industry, new research shows.

Green concerns shot up the consumer agenda in 2007, forcing a "fundamental" change in the way companies communicate with their customers, according to the Guardian.

Green marketing is now creating new jobs within the marketing industry and reworking the ground rules for current ones, Media Guardian's Caitlin Fitzsimmons pointed out.

The new breed of marketing offers brands to chance to demonstrate their green credentials to their customers and also has the power to influence consumers' behaviour and habits.

Greg Nugent, head of brand, product and UK marketing for Eurostar told the Guardian: "It was clear from market research we commissioned that consumers expected companies to take action on environmental issues. We simply believe that those who don't will be left behind."

Last week, the Advertising Standards Authority received 93 complaints about 40 advertising campaigns making disingenuous green claims.


© Adfero Ltd

Related Articles

• Offline marketing fraud beats internet marketing scams
• Information Commissioner backs PM"s review of data policy
• Marketers should integrate online with offline
• Green marketing becomes bigger industry force
• A third of marketers plan to use networking sites
• Opt out poses problems
• Ad spend and networking sites set to grow in 2008
• Over 50s tend to ignore email marketing, says new survey
• Social networking sites remain unpopular with marketing professionals
• Search marketing 'needs focus'

Search the archive