MMA launches global guidelines
The Mobile Marketing Association (MMA) has announced the publication of its global Mobile Advertising Guidelines.
The organisation hopes that in releasing the first global set of advertising guidelines for the medium it will encourage the uptake of mobile advertising by brands worldwide.
"The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs," said Laura Marriott, president, Mobile Marketing Association.
"To ensure the best consumer mobile marketing experience, it is essential to have industry-wide accepted advertising guidelines," added Stephanie Bauer, marketing manager for Verizon.
"The MMA and its committees continue to update these guidelines reflecting the most up-to-date practices for marketers across the globe."
The guidelines cover mobile [and] web and have added new guidelines for messaging (including SMS and MMS) and downloads.
The guidelines have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG) and ADMA.
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