Win or lose, analysing your CRM database is a must
Posted: May 9th, 2012 by Daryl Jay 
0
0
When did you last analyse your CRM database for the effectiveness of your suspect- to- prospect- to- client conversion process?
Author Archive
How to Fill Your Sales Funnel
Posted: April 11th, 2012 by Daryl Jay 1
1
There are many powerful and low-cost ways in which you can fill your sales funnel…
Why CRM is about customers not systems
Posted: March 1st, 2012 by Daryl Jay 2
2
Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition from Wikipedia explains it in a nutshell: “CRM is a strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients,… Read more »
Don’t give up! The art of warming cold sales prospects
Posted: February 3rd, 2012 by Daryl Jay 1
1
Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
Back to Basics – How To Turn Cold Prospects Into Hot Sales!
Posted: January 23rd, 2012 by Daryl Jay 1
1
It’s tempting to try and rush your cold prospects through your sales process simply because you’re keen to convert them into paying customers in as short a time frame as possible.
Why Market Research Must Be Meaty
Posted: January 20th, 2012 by Daryl Jay 2
2
Let’s imagine for a moment you’ve decided to introduce a new service. You steam ahead and implement this service without doing any market research.
Want more B2B Sales? Become Brilliant at Blending
Posted: October 13th, 2011 by Daryl Jay 0
0
Let’s look at how you can blend your online and offline marketing efforts to increase the power and potency of your overall message.
Pay for High Quality Prospect Lists or go for ‘Cheap as Chips?
Posted: September 15th, 2011 by Daryl Jay 5
5
Bringing this blog topic right into the heart of our universe, that list of prospects bought for buttons from a list broker selling ‘rock bottom price prospect lists’ appears to be a fantastic deal until the bounce backs and ‘gone away’ start to flood through, outstripping the positive responses by a mile.
How Telemarketing Can Be A Useful Marketing Tool
Posted: September 6th, 2011 by Daryl Jay 0
0
It can be tempting to invest your marketing energies in a delightful whirl of networking, punctuated with a little bit of Twitter, a lot of LinkedIn and a few timely press releases when you have news to shout from the rooftops. If your business is thriving on this palette of marketing activity, then you can enjoy the rest of this blog without having to bring yourself up short and question whether you could and should be doing more.
Is your telemarketing approach stuck in the last century?
Posted: May 17th, 2011 by Daryl Jay 0
0
There was a time when telemarketing was all about going in with guns blazing, hammering through a pre-written script and asking for the sale, while barely pausing for breath, and then moving on to the next call, ad infinitum. The received wisdom was that you were playing a numbers game – if you made enough calls and delivered your tried-and-tested sales pitch to enough people a predictable number of them would part with their money.
Social:
