Best Practice Alliance forms to raise profile of B2B marketing
A host of leading marketing communications trade bodies have come together to form the B2B Best Practice Alliance, in a bid to raise the…
Read More: Best Practice Alliance forms to raise profile of B2B marketing
Marketers spend big on customised content
Business marketers spend on average 29 per cent of their marketing budgets on creating customised content, new research…
Report on government marketing techniques
A new report into local government marketing techniques will be published this summer.
The research by Socitm Insight, which…
Report to show boom in Chinese adspend
Marketing and advertising in China was up 25 per cent in the first quarter of the year, a report published later this week is expected to…
Marketers in northern England most positive
Marketers in the north of England are the most positive about their profession and their career prospects, according to a new survey.
…
Smaller firms needlessly spend on marketing
More than 60 per cent of smaller business firms may be unnecessarily spending money on marketing, according to a new study.
The…
Online marketing drive launched by Google
Google will make another foray into online marketing this week as it will begin distributing online video advertisements.
The…
Marketing through email set to grow
New research has suggested that unsolicited business to business email marketing is on the increase.
Figures from a study by…
B2B print marketing outlook is positive
New research has shown that the outlook for the B2B print magazine sector is positive.
Figures from Royal Mail have revealed…
100% growth for search engine marketing in 2005
There was an unprecedented growth in the medium of search engine marketing in 2005, according to new research.
Figures from…
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