Marketers could face jail for unwanted mail under new law
Marketers now face prison if they persistently ignore the wishes of consumers who do not wish to be contacted for marketing…
Read More: Marketers could face jail for unwanted mail under new law
Direct mail leads to higher brand awareness
Consumers that receive direct mail are more likely to have higher brand awareness than those who do not, a new study…
Email marketing benefits business
Businesses can elicit a number of benefits from email marketing, according to e-consultancy.
Orange nabs Nokia marketing head
The future is bright for one Justin Billingsley.
Green marketing becomes bigger industry force
Environmental concerns have resulted in "green marketing" becoming one of the fastest growing areas of the industry, new research…
Marketers should integrate online with offline
Businesses have to adapt to changes in marketing and integrate online strategies with offline in order to stay ahead in the internet age,…
Opt out poses problems
Opt out schemes are putting pressure on the direct marketing (DM) industry, as many choose to break ties with companies and refuse…
Catalogues maintain edge with 'flick to click'
Catalogue shopping has been revived for the internet age, new research suggests.
Print falls by the wayside as marketing medium
The level of online marketing emails has overtaken that of print direct mail-outs for the first time ever, according to new industry…
Government looks at marketing methods for ethnic minorities
The government"s advertising headquarters is reviewing the ways in which it markets to ethnic minorities, the Guardian has…
Read More: Government looks at marketing methods for ethnic minorities
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