Web usability of utmost impotance, study shows
Optimising the user experience on websites is a "smart move to make", according to new industry…
Marketers look to retain customers
There is greater expenditure from marketers on the retention of existing customers rather than the acquisition of new ones, according to…
Marketers should target left side of brain
Marketing teams should use their analytical "left-side" of their brain to get their message across, according to one guru.
…
Utilise marketing departments to spur growth
Companies that encourage creativity within their marketing departments often experience stronger growth, according to a new study.
…
DMA raises profile of brand experience marketing
Brand experience marketing will see its profile raised thanks to a strategy group meeting by the Direct Marketing Association (DMA).
…
Imaging firm eyes expansion with marketing deal
Image Scan Holdings has announced that it has signed a £3 million deal with two companies.
The company, based in Melton,…
Coke expands NBA marketing partnership
The National Basketball Association (NBA) and beverage giant The Coca-Cola Company have announced the renewal and expansion of their global…
Direct Marketing Agency Council launched
The Federation of European Direct and Interactive Marketing (Fedma) has announced the launch of a new council that will create a joint…
United London wins Sky Broadband contract
United London has been awarded a new contract with BSkyB"s Sky Broadband service.
The agency won the new creative account…
MSN launches marketing management service
Microsoft has announced the launch of a new Adlab website.
The new MSN Adlab site provides advertisers with a series of tools to…
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