Archive for the ‘Business Data & Lists’ Category

Timing key to DM

Posted: July 9th, 2007 by Marketscan comment-icon 0

Timing is crucial to any direct marketing campaign as any marketer knows and results from a recent Direct Marketing Association (DMA) survey in the US have confirmed this premise. Of the 1,000 consumers surveyed, 24.4 per cent said the main reason they would not buy products through direct marketing was: "Not the right time."Other factors which convinced consumers not to part with their money were found to be "not relevant tone," 23.6 per cent; "already have enough/already donated," 13 per… Read more »

Data breaches should be public

Posted: July 9th, 2007 by Marketscan comment-icon 0

More than three quarters of security professionals would back a UK data-breach disclosure law, a survey has revealed.A European directive which would make companies obliged to inform customers and regulators of data security breaches was backed by 77 per cent of security professionals, in a recent Ipsos MORI poll conducted by database security firm Secerno.The European Commission is expected to pass such a directive this year, although it may be some years before this becomes UK law.The survey also found… Read more »

Orange nabs Nokia marketing head

Posted: July 6th, 2007 by Marketscan comment-icon 0

The future is bright for one Justin Billingsley.The Nokia global marketing boss has been poached by Orange to work as its UK brand managing director.The telecommunications giant made the decision after searching for a candidate for more than six months.Mr Billingsley will take charge of advertising and marketing activities at the company in September. He will report to Jean-Pascal Van Overbeke, VP of marketing for Orange UK. Replacing Pippa Dunn, who became pay-as-you-go director of Orange earlier this year, Mr… Read more »

Email marketing benefits business

Posted: July 6th, 2007 by Marketscan comment-icon 0

Businesses can elicit a number of benefits from email marketing, according to e-consultancy.Customer acquisition is the primary benefit, the online publication said. Even when a visitor doesn’t buy anything, extracting an email address from them means that their relationship with a site can be built upon further at a later date.E-consultancy also pointed out that it is particularly important to capture a customer’s email address before they reach the checkout, as a significant proportion of customers abandon orders once at… Read more »

Direct mail still ‘preferable’

Posted: July 5th, 2007 by Marketscan comment-icon 0

Customers prefer to receive offers for credit cards through direct mail rather than the internet, a survey conducted in America has found.The Cardbeat report, a monthly study conducted by Auriemma Consulting Group, found that 60 per cent of customers said they would apply for a credit card through a pre-approved direct mail offer.About 42 per cent of Americans signed up for credit cards after receiving a pre-approved offer in the post, which was a higher response than those to the… Read more »

Microsoft to target data intelligence

Posted: May 14th, 2007 by Marketscan comment-icon 0

Software giant Microsoft has announced its plans to enter the business list and data intelligence market.Jeff Raikes, president of the firm’s business division, said at Microsoft’s first ever business intelligence (BI) conference that it plans to "transform the BI marketplace as we know it.""By fundamentally changing the economic model for BI and delivering unprecedented ease of use, we’re enabling the broadest deployment of BI possible so employees can better contribute to a company’s overall business performance," Mr Raikes added.The firm… Read more »

Most firms lack good mailing lists

Posted: February 13th, 2007 by Marketscan comment-icon 0

Most firms engaging in direct marketing have no idea who is on their consumer list, a new survey has found. According to software firm QAS, 54 per cent of British firms engage in a mailing campaign without knowing who they are contacting and 88 per cent do not understand the financial implications of this. Harry Meikle, group managing director of QAS, commented: “Organisations are wasting money by sending out direct mail that is not relevant or reaching its target audience… Read more »

Royal Mail losing direct mail

Posted: February 8th, 2007 by Marketscan comment-icon 0

Royal Mail has suffered another blow, this time to the tune of £8 million, as it has lost another high profile contract. The BBC will now send out its television licensing notices through Business Post, following on from the Department of Works and Pension’s £12 million switch to the firm and Centrica and BT landing TNT contracts worth a total of £150 million. Carphone Warehouse has also found savings elsewhere with UK Mail. According to the BBC, the move was… Read more »

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