Consumer Data & Lists

The actual physical nature of your package can help to produce results too. For Direct Mail through the post, don't forget the envelope. Use the outside to whet the reader's appetite. Hint at what the offer is, who the letter should go to, and why. (more...)

 

It's not what you say - it's the way that you say it. The actual style will depend very much on your product and customer type. Some of the biggest expenditure Direct Mail campaigns you will see push the creative boundaries as far as they will go. Sometimes they push them too far and fail to communicate the message effectively to their customers. Don't let your message get lost in the rest of the design. For a simple sales letter, faxshot or eshot, follow some simple guidelines. (more...)

 

This is it. The time to put pen to paper. You should be clear on all your objectives, output formats, target customers, FABs, mechanisms for reply, etc. Now you have to make it all happen. There are a number of simple techniques or formulae designed to help you approach a sales letter logically. They are not intended as a 'straitjacket', merely as a guide to ensure you cover the right points in the right order. (more...)

 

A great sales letter does not necessarily lead to great sales. It's amazing how many otherwise passable sales letters leave the reader floundering as to exactly what's expected of them AFTER they've read the letter. (more...)

 

Direct Marketing or Direct Mail has a clear advantage - it allows you to measure exactly the response to your campaigns, their success and ROI (Return on Investment). Before you start you will need to be clear on what the objectives are of your campaign(s). A clearly-defined mission makes for a clear message to customers. (more...)