Archive for the ‘Email Marketing’ Category

Social media ‘not the end’ for email marketing

Posted: November 9th, 2010 by Marketscan comment-icon 0

Email marketing professionals can rest assured that their sector is unlikely to be superseded by social media any time in the near future, it has been stated. Aliya Zaidi, writing for Econsultancy.com, claimed that the market is in a particularly strong position at present and a growth of 15 per cent in email marketing spending is predicted for the coming year. The familiarity of email will make it a marketing medium that, if anything, will go from strength-to-strength in the… Read more »

Christmas ‘is underway’ for retailers

Posted: November 8th, 2010 by Marketscan comment-icon 0

UK retailers are already pushing their Christmas wares and B2B email marketing services should reflect this. According to moneysupermarket.com’s shopping expert Simon James, there is likely to be a lot of advertising and promotion from high street retailers in the months ahead and consumers therefore need to keep an eye on their inboxes for email marketing promotions and other information. He commented: “Christmas has already started as far as retailers are concerned, there’s likely to be a lot of messaging… Read more »

Retailers ‘have best email marketing results’

Posted: November 8th, 2010 by Marketscan comment-icon 0

Figures compiled by the Direct Marketing Association (DMA) have shown that Tesco, Boots and Argos have been found to have the most successful email marketing campaigns. The research revealed more than 60 per cent of respondents for these firms were inclined to respond to or forward their email correspondence due to its informative and worthwhile content. Chris Combemale, executive director of the DMA, said: “The consumer has been clear in telling us what they like, what we’re doing well and… Read more »

Calls to action ‘needed in email marketing’

Posted: November 5th, 2010 by Marketscan comment-icon 0

Email marketing professionals have been advised to include calls to action in their correspondence with their clients. Doug Morneau of Rhino Marketing claimed the best way to get results is to instruct the reader to take action. He noted: “It seems obvious but so many marketers miss the obvious; if you want consumers to do something ask them to.” Indeed, Mr Morneau stated that instructions like “click here, visit our website, like us on Facebook” and other such requests help… Read more »

Email marketing ‘can help businesses grow’

Posted: November 3rd, 2010 by Marketscan comment-icon 0

Businesses have been advised that the uptake of email marketing initiatives could have a positive impact on their bottom line. According to a blog post on Drop Ship Access, email marketing offers the highest return on investment of any marketing technique and can have a significant benefit to firms. The post advised some best practice techniques for marketing professionals, including never spamming, as this will get future emails blacklisted by spam filters, while researching into the best times of day… Read more »

Social media ‘can benefit email marketing lists’

Posted: November 3rd, 2010 by Marketscan comment-icon 0

Data lists for email marketing campaigns could be boosted through the use of social media, it has been claimed. Curt Dalton, chief executive officer of The Internet Time Machine, noted in an article for DM News that people are becoming "pickier" about the emails they receive and therefore by using social media, companies can gain an insight into the types of products consumers are interested in. He commented: "You may have users who visit your Facebook page more often than… Read more »

Email marketing sector worth £336m

Posted: November 2nd, 2010 by Marketscan comment-icon 0

The global email marketing sector has reached a total value of £336 million, new figures have shown. According to Econsultancy's Email Marketing Platform Buyer's Guide 2010, the industry has seen a 15 per cent year-on-year growth to October. The report stated that the fact email is easier to measure than other marketing initiatives has meant many professionals have embraced this technique during the last 12 months. Aliya Zaidi, research manager at the organisation, commented: "The evidence shows that social media… Read more »

Deliverability ‘key to email marketing’

Posted: November 1st, 2010 by Marketscan comment-icon 0

Ensuring complete deliverability of correspondence for email is the holy grail for email marketing professionals. Greg Phillips wrote in an article for Bizcommunity that between 15 and 20 per cent of email correspondence does not reach its target and therefore, improving on this statistic can be highly beneficial for firms. He stated: "Given the central role that email has in marketing strategies today, the importance of ensuring that your messages get through to the people who need to see them… Read more »

Ensure the right tools for email marketing, businesses advised

Posted: November 1st, 2010 by Marketscan comment-icon 0

Companies have been advised to ensure they have the right tools in place before embarking on any email marketing campaigns. Michael Della Penna, managing director of ThreadMarketing, told Fresh Business Thinking that an understanding of how email ties in with other marketing threads – such as social media and mobile – is integral to getting optimum results. He noted: "With so many ways for consumers to engage with a brand – and each other – many businesses still lack the… Read more »

Email marketing ‘could be beneficial this holiday season’

Posted: October 29th, 2010 by Marketscan comment-icon 0

Businesses should embrace email marketing during the festive season in order to capitalise on the growth in sales that is likely to take place in the months ahead. According to a new survey from Shop.org, online sales for retailers are likely to grow by 15 per cent this holiday season and this could be boosted by email marketing campaigns to highlight discounts and great deals for consumers. Steve Adams, vice-president of marketing for Protus, said: "Email marketing is fast, easy… Read more »

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