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Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
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You’ve probably got some pretty strong ideas on email marketing if, like most folk in the business to business sector, your inbox is regularly deluged with all manner of offers – some pretty sound, others exceptionally dubious – from individuals and businesses you’ve never heard of before.
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A sales letter is an enduring, iconic communication within a mailshot. Long before the luxury of more elaborate communications such as sales flyers, quizzes and brochures the humble sales letter was working its magic.
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If you want to move mountains with your next business to business mailshot, but are unsure where to start, these tips should help you.
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Email marketing has been with us for a few years now, and many companies use it effectively to maintain relationships with their clients, keeping them informed of new products, upgrades and offers.
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The appearance of QR codes has been pretty sudden (you probably didn’t notice any at all six months ago) and so many people are still unsure what they do, or how they work. So below we try to answer some of the questions that you may have about QR codes and in doing so, hopefully give you a better idea of how they may be able to work for you.
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Bringing this blog topic right into the heart of our universe, that list of prospects bought for buttons from a list broker selling ‘rock bottom price prospect lists’ appears to be a fantastic deal until the bounce backs and ‘gone away’ start to flood through, outstripping the positive responses by a mile.
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It can be tempting to invest your marketing energies in a delightful whirl of networking, punctuated with a little bit of Twitter, a lot of LinkedIn and a few timely press releases when you have news to shout from the rooftops. If your business is thriving on this palette of marketing activity, then you can enjoy the rest of this blog without having to bring yourself up short and question whether you could and should be doing more.
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The key factors that lead to success in writing and designing direct mail are all psychological – they are to do with the individual.
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While cold calling is one of the most successful and cost effective ways to generate new business leads, for many companies it can also be time consuming and difficult. So it is not surprising that more businesses are choosing to employ the services of a telemarketing company to make calls on their behalf. However, with so many different telemarketing companies out there how do you decide who to use?
