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A sales letter is an enduring, iconic communication within a mailshot. Long before the luxury of more elaborate communications such as sales flyers, quizzes and brochures the humble sales letter was working its magic.
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This is a direct marketing copywriting technique that has been used for many years by some of the world’s best copywriters. Done correctly, it gets great results.
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You only have a few seconds to grab your reader’s attention with direct mail. That’s the easy part. Then you need to persuade your readers to take action.
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Every organisation has something to say, but few have the ability to make people sit up and take note. The secret is to understand and engage the audience. Here’s how:
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Effective corporate brochures engage and persuade. They must capture what makes an organisation special and convey it powerfully and succinctly. Here’s how:
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A case study is one of the most cost effective ways to convey what you do. The best case studies are simple, concise and packed with customer benefits. Here’s a handy guide to get you started:
