Make Mine a Mailshot!
Posted: December 22nd, 2011 by Julie Knight 
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If you want to move mountains with your next business to business mailshot, but are unsure where to start, these tips should help you.
Archive for the ‘Direct Mail’ Category
Pay for High Quality Prospect Lists or go for ‘Cheap as Chips?
Posted: September 15th, 2011 by Daryl Jay 3
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Bringing this blog topic right into the heart of our universe, that list of prospects bought for buttons from a list broker selling ‘rock bottom price prospect lists’ appears to be a fantastic deal until the bounce backs and ‘gone away’ start to flood through, outstripping the positive responses by a mile.
Increasing your Response Rates: Targeting your mailshot
Posted: September 1st, 2011 by Marketscan 0
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The key factors that lead to success in writing and designing direct mail are all psychological – they are to do with the individual.
Flashy direct mail is not essential, expert says
Posted: September 8th, 2010 by Marketscan 0
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B2B direct marketing firms have been advised that direct mail campaigns do not have to be “flashy” to be effective. According to marketing resource Blogcritics.org, marketers do not need to employ the most cutting-edge technology in their marketing campaigns – all they need to do is to make sure that content is well presented. “That does not mean it has to be full colour and flashy, but it should be wisely packaged to get it opened and the content must… Read more »
Expert highlights benefits of direct mail trial and error
Posted: June 22nd, 2010 by Marketscan 0
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Marketers should not be afraid of trial and error when it comes to their direct mail campaigns, an expert has said. Marketing specialist Mark Haslan stressed that no matter how much thought and planning companies put into their direct mail campaigns, perfection is hard to come by and there will always be room for improvement. Therefore, firms should not be afraid of failure – they should embrace it and look carefully at the shortcomings of their campaign strategies so they… Read more »
Direct mail ‘drives inbound traffic’
Posted: November 6th, 2009 by Marketscan 0
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One of the primary roles of direct marketing is to drive inbound traffic, an expert has claimed.Andy Cutler, chief strategy officer at Mercury, said platforms such as direct mail and telemarketing can be used to generate interest, which can ultimately lead to increased sales.Writing on 1to1 Media, he explained that the best way to capitalise on the strengths of direct marketing is to utilise it across several channels."Too many direct marketers use their communication channels as separate one-way message vehicles,… Read more »
Direct mail ‘influences purchasing decisions’
Posted: November 5th, 2009 by Marketscan 0
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Direct mail has the biggest influence on purchasing decisions, a new report by ExactTarget has found.The company’s 2009 Channel Preference Study revealed that three-quarters of respondents said they have bought something as a result of receiving a direct mail piece, reports Print Week.This is compared with two-thirds (67 per cent) of respondents who said they bought something after watching TV adverts, 58 per cent after receiving an email and 17 per cent after being approached via telephone marketing.Robert Keith, chief… Read more »
‘Direct mail more effective than email’
Posted: November 3rd, 2009 by Marketscan 0
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Marketers could gain greater benefit from using direct mail platforms as opposed to online techniques, an expert has suggested.Wayne Ford, group design director of Haymarket Business Media, said direct mail is regaining its popularity, so firms should seriously consider capitalising on the platform’s strengths.Writing for Black Star Rising, he stressed that offline communications have an advantage over emails because the former do not have a risk of being caught up by spam filters. "If your email campaign isn’t working for… Read more »
Royal Mail and CWU in fresh talks to avert strike action
Posted: October 28th, 2009 by Marketscan 0
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Royal Mail and the Communication Workers Union (CWU) are engaged in fresh talks today (Wednesday October 28th) aimed at averting a strike.It is hoped that a deal can be reached before the three 24-hour strikes take place on Thursday, Friday and Saturday this week.Industry figures are eager for industrial action to be prevented because the strikes could have a debilitating effect on businesses that rely on postal services such as the direct mail industry.The contentious issues which the talks will… Read more »
‘Firms to use tech alternatives to direct mail’
Posted: October 26th, 2009 by Marketscan 0
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Businesses may start to look to technology-based alternatives to postal services as Royal Mail prepares to strike, an expert has said.Benny Har-Evan, technology editor at IT PRO, stressed that if conventional postal services prove to be too unreliable, firms will look to alternative methods and technology could play a key role in those techniques.He pointed towards latest software such as Windows 7, which he said is designed to make it easier for companies to connect to each other in a… Read more »
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