Archive for the ‘Direct Mail’ Category

Direct marketers expect growth in Q1 2008

Posted: March 5th, 2008 by Marketscan comment-icon 0

Direct marketers are expecting more growth in the first quarter of 2008, according to the Direct Marketing Association’s Quarterly Business Review for the fourth quarter of 2007.In spite of concerns about the economy, the marketing industry has experienced 18 consecutive quarters of positive growth, a trend that is set to continue in 2008.Direct marketers experienced strong profitability results for the fourth quarter, with revenue positive for every segment.The report shows that 51 per cent of direct marketers cited the economy… Read more »

Online direct mail offers ‘lower costs and increased flexibility’, says the DMA

Posted: November 14th, 2007 by Marketscan comment-icon 0

Using the internet for direct mail marketing can be very efficient for small businesses – costs are lower and there is increased flexibility, according to the Direct Marketing Association (DMA).Although for maximum efficiency, companies must keep on top of data hygiene. Ensuring the accuracy of their online contact database is a "basic requirement" for businesses, the DMA advised.According to the DMA’s Email Benchmarking Report for the first quarter of 2007, the average number of email addresses held by Email Service… Read more »

Direct mail ‘still works’ but marketers must keep on top of data hygiene

Posted: November 12th, 2007 by Marketscan comment-icon 0

Direct mail continues to be one the most successful forms of marketing, despite recent public backlashes, according the Consumerist.The company asserts that one of the most important facets of a modern direct mail campaign is the use of data enhancement technology, in order to deliver more tailored messages which will yield more effective responses from those targeted.Research shows that the more an item looks like a personalised letter, the higher the likelihood of a recipient responding and the more effective… Read more »

Campaigns that offer “free stuff” can end up costing a bundle

Posted: October 17th, 2007 by Marketscan comment-icon 0

Direct marketing campaigns that offer potential customers "free goods", can end up costing them much more than they bargained for, according to industry analysis.On some websites, participants are asked to pay a fee to evaluate the product, they may be required to apply for and make use of a credit card or loan (at an undisclosed rate) and may also be required to make a purchase.In the fine print, the website will concede that in some instances, the cost to… Read more »

Advertising industry defends direct mail

Posted: October 16th, 2007 by Marketscan comment-icon 0

The advertising industry has voiced its commitment to defend direct mail in the face of increasing consumer and political pressure.The government has passed a host of laws making it easier for consumers to opt out of receiving direct mail amid increasing public anger over junk mail and concerns over the environment.Thousands of homes have registered for the Mailing Preference Service, which prohibits direct marketers from keeping the addresses of prospective customers on their databases.In a conference last week, the Advertising… Read more »

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