Archive for the ‘Direct Mail’ Category

Toyota ‘chooses direct mail drive’

Posted: August 26th, 2009 by Marketscan comment-icon 0

Car manufacturer Toyota is to launch a new direct mail campaign encouraging drivers to test its new models.Potential car buyers looking to purchase between August and December are to be targeted by the advertisements, created by marketing agency Kitcatt Nohr Alexander Shaw.Cars featured in the new range include updated versions of the Aygo and Yaris models, in addition to new vehicles Avensis, iQ and Urban Cruiser.The flyer, aimed at those aged between 45 and 64, includes the strapline: "Unveiling our… Read more »

Cycling posties ‘to be phased out’

Posted: August 25th, 2009 by Marketscan comment-icon 0

Royal Mail is reported to have decided to reduce numbers of postal staff travelling by bicycle, those planning mailing campaigns may be interested to hear.Postmen and women will instead cover their local area using a van and battery-powered trolleys to help them carry letters from door-to-door.A spokesperson for Royal Mail’s cycle supplier Pashley said it expected their 38-year deal to end "imminently".The changes are necessary to "deliver the mail as efficiently as possible", according to a spokesperson for the postal… Read more »

Direct mail ‘to be part of £3.5m chewing gum campaign’

Posted: August 24th, 2009 by Marketscan comment-icon 0

Confectionary giant Cadbury has announced plans to include consumer list mailings in a £3.5 million marketing strategy to launch a new chewing gum.The new campaign for Trebor Extra Strong Gum will include television, online and outdoor advertising as well as direct mail, alongside a dedicated website centred on the Mint People characters.Created by advertising agency Fallon, print and broadcast adverts will include the strapline "Sorry it took so long" and "Yes it’s true, we now make gum".The text is said… Read more »

Waitrose ‘launches direct mail campaign’

Posted: August 24th, 2009 by Marketscan comment-icon 0

Supermarket chain Waitrose is reported to be planning to contact customers through mailing lists to remind them to shop online throughout the summer.The campaign aims to target those holidaying in the UK by reminding them they can have goods delivered to their accommodation, or book an order online before collecting it from a store en-route.In addition, Waitrose tells consumers they can order groceries in advance to avoid returning home to a bare fridge, reports the magazine.According to industry magazine Marketing… Read more »

Envelopes that ‘boost direct mail success’

Posted: August 21st, 2009 by Marketscan comment-icon 0

A company in the US has claimed its new range of envelopes could help businesses improve the success rate of their direct mail campaigns.Envelopes.com has launched a new range of envelopes which are designed to look like priority post, which the company says encourages more people to take time over the mail inside."Our envelopes help businesses increase their direct mail response rate because they look similar to priority packages, but only require standard postage," explained Tom Panaggio, chief executive at… Read more »

Businesses offered advice on direct mail

Posted: August 21st, 2009 by Marketscan comment-icon 0

Businesses have been offered some tips on how to get direct mail initiatives off to a successful start, delivering some instant results.Fritz Richard, who owns MediaCrest, has explained that there are some simple rules for organisations to follow when seeking to execute a successful direct mail campaign.Messages should be kept simple and to the point in direct marketing initiatives, he explains, so that customers are not overloaded with a wealth of information and get bored with the mailing before finding… Read more »

Mandelson slams striking postal workers

Posted: August 21st, 2009 by Marketscan comment-icon 0

Business secretary Lord Mandelson has criticised the Communication Workers’ Union (CWU) over the recent strikes that have taken place in locations around the country.The minister has said the union needs to "wake up" to the reality of the need to modernise the Post Office, reports Print Week. However, the continued feuding between the government and the union is having a negative impact on the direct mail industry, with companies being unable to be sure that their direct mail campaigns are… Read more »

US sees slowing decline of credit card direct mails

Posted: August 19th, 2009 by Marketscan comment-icon 0

A slowdown in the sharp decline of direct mail campaigns by credit card companies in the US has been heralded as positive news for the direct mail industry.The banking crisis that precipitated a global recession at the end of 2008 resulted in a considerable slowdown in the number of credit card companies deploying direct mail campaigns; however recent figures has suggested the sector may have turned a corner.Credit card firms’ direct mail strategies are considered a bellwether for the direct… Read more »

Young adults ‘most responsive’ to direct mail

Posted: August 19th, 2009 by Marketscan comment-icon 0

New research has suggested that young adults are the most responsive age group when it comes to the impact of direct mail campaigns.According to a study carried out by the Mail Media Centre on behalf of Royal Mail, 71 per cent of 16 to 24-year-olds have acted on the direct mail they have received, while 90 per cent of that age bracket open all their mail.However, despite the high figures for success in targeting that sector of society through direct… Read more »

Direct mail volumes in US ‘could drop’

Posted: August 13th, 2009 by Marketscan comment-icon 0

The quantity of direct mail sent in the US this year could be ten per cent lower than originally anticipated, it has been reported.The Direct Marketing Association has announced a revised estimate for this year’s volumes, claims AdWeek.Ramesh Lakshmi-Ratan, the association’s chief operating officer told the magazine:"This was mainly driven by the combination of a number of factors including the consumer credit crisis, the mortgage crisis and the overall economic crisis."Marketers exploring new ways of integrating across different channels would… Read more »

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