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Direct Marketing Essential Guides

July 28, 2010

10 key questions you should be asking your data supplier

You need to know that the data you buy is legal, up-to-date and targeted. Here are our top 10 key questions you should be asking your data supplier. An explanation of why is provided after each question.
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November 30, 2009

14 Quick Tips for Surviving a Recession

If you want to know your company can beat the recession, you should read our 14 quick tips. (more...)

 

November 29, 2009

5 Tips On How Direct Marketers Can Add Value To Their Organisation

Zero hour. Or zero quarter, to be more precise. With the economy flat, what can direct marketers do to add value to their organisations? Here are five suggestions. (more...)

 

November 24, 2009

Direct Marketing Guide Part 11: Need a Little Help?

For the want of a nail... The authors of this booklet have over 18 years' experience in the Database and Direct Marketing industry. Marketscan can offer advice on all aspects of planning, with particular expertise in managing a database, profiling and producing great business to business, prospect mailing lists. (more...)

 

November 20, 2009

Direct Marketing Guide Part 10: Success

As so much planning goes into what communication you are sending out, ensure you leave enough time to plan what you will do with the successful outcome. Having spent so much effort getting customers, don't lose them again through poor response or customer service. (more...)

 

November 15, 2009

Direct Marketing Guide Part 9: Wrapping it All Up

The actual physical nature of your package can help to produce results too. For Direct Mail through the post, don't forget the envelope. Use the outside to whet the reader's appetite. Hint at what the offer is, who the letter should go to, and why. (more...)

 

November 10, 2009

Direct Marketing Guide Part 8: It’s All About Style

It's not what you say - it's the way that you say it. The actual style will depend very much on your product and customer type. Some of the biggest expenditure Direct Mail campaigns you will see push the creative boundaries as far as they will go. Sometimes they push them too far and fail to communicate the message effectively to their customers. Don't let your message get lost in the rest of the design. For a simple sales letter, faxshot or eshot, follow some simple guidelines. (more...)

 

November 4, 2009

Direct Marketing Guide Part 7: The Nitty Gritty

This is it. The time to put pen to paper. You should be clear on all your objectives, output formats, target customers, FABs, mechanisms for reply, etc. Now you have to make it all happen. There are a number of simple techniques or formulae designed to help you approach a sales letter logically. They are not intended as a 'straitjacket', merely as a guide to ensure you cover the right points in the right order. (more...)

 

October 30, 2009

Direct Marketing Guide Part 6: Call to Action

A great sales letter does not necessarily lead to great sales. It's amazing how many otherwise passable sales letters leave the reader floundering as to exactly what's expected of them AFTER they've read the letter. (more...)

 

October 24, 2009

Direct Marketing Guide Part 5: Planning the Literature

You know your target customer. You are clear about the mission. Now at the heart of every Direct Mail shot is the sales letter. Whether you are emailing, faxing or posting. Whether you include coupons, reply-paid cards, brochures or leaflets, offers, gifts...it�s the sales material itself that provides the personal communication element. Although great sales letters don't grow on trees, bad ones mostly fail through one or two simple and fundamental mistakes. (more...)

 

 

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