Archive for the ‘Direct Marketing’ Category

Pen with case

The Lowdown on Lumpy Mail

Posted: August 31st, 2011 by Julie Knight comment-icon 4

It’s amazing what we can be persuaded to do when a little something is offered up to us as an incentive. We’ll add extra goodies to our shopping trolley just because we’ve been given a morsel by that very nice point of sale person. At an exhibition we are persuaded to part with our business details even book a meeting for a small gift. We’ll visit that new cafe because we’ve been given a voucher for a cake with our latte and we’ll consider changing our car insurance just to get our mitts on a meerkat!

Pile of letters

The Envelope That Goes on Giving

Posted: August 24th, 2011 by Suzanne Stock comment-icon 0

You’re at work and two mailshots land on your desk. One envelope has a handwritten address; it’s of a good quality and you notice it’s lumpy. The other envelope by contrast has a label affixed at an angle; the sender has graced it with incorrect details and to add to this ignominy it’s one of those tatty brown envelopes you associate with bills and final demands. It’s flat as a pancake too.
Which envelope are you going to open with some enthusiasm and which one will you lob into the bin without a backward glance?

Direct Marketing Guide Part 6: Call to Action

Posted: August 10th, 2011 by Marketscan comment-icon 0

A great sales letter does not necessarily lead to great sales. It’s amazing how many otherwise passable sales letters leave the reader floundering as to exactly what’s expected of them AFTER they’ve read the letter.

Direct Marketing Guide Part 4: Define Your Campaign

Posted: August 10th, 2011 by Marketscan comment-icon 0

Direct Marketing or Direct Mail has a clear advantage – it allows you to measure exactly the response to your campaigns, their success and ROI (Return on Investment). Before you start you will need to be clear on what the objectives are of your campaign(s). A clearly-defined mission makes for a clear message to customers.

Essential Guide to Understanding Customers & Prospects – Session 1: Profiling and Market Penetration

Posted: May 10th, 2011 by Marketscan comment-icon 0

In this edition we focus on explaining some techniques that will allow you to gain some quick wins about your customers

5 Tips On How Direct Marketers Can Add Value To Their Organisation

Posted: March 2nd, 2011 by Julie Knight comment-icon 0

Zero hour. Or zero quarter, to be more precise. With the economy flat, what can direct marketers do to add value to their organisations? Here are five suggestions.

14 Quick Tips for Surviving a Recession

Posted: November 30th, 2009 by Marketscan comment-icon 0

If you want to know your company can beat the recession, you should read our 14 quick tips.

New European opt-in law raises fears for UK direct marketers

Posted: November 13th, 2009 by Marketscan comment-icon 0

A new direct mail opt-in law enacted in Germany has raised concerns in the UK about whether the regulation may soon be implemented in this country.Under the new law, marketers must gain consumers’ permission to use their address data unless there is already an existing relationship with those consumers.Marketing and data industries in the UK are now speculating that direct mail could soon be liable to a stricter opt-in policy.Some experts suggest that by having a more stringent opt-in law,… Read more »

Direct marketers must improve “postal IQ”

Posted: October 26th, 2009 by Marketscan comment-icon 0

Firms need to improve their direct marketing results by increasing their "postal IQ", an expert has said.Marketing strategist Jeremy Crosslin, of Influence Direct LLC, urged firms to ensure they use the services of direct mail providers that have an excellent understanding of the industry, because this will guarantee campaign success.Writing in National Mortgage Professional, he pointed out that postal services have in-built accountability systems which provide users with essential information such as the date of acceptance, which helps them track… Read more »

Direct marketing industry activity increases

Posted: October 14th, 2009 by Marketscan comment-icon 0

The direct marketing industry is experiencing renewed business activity this quarter, new figures show.According to a survey by direct marketing executive search company Bernhart Associates, industry bosses plan to hire more direct marketing staff for the third consecutive quarter.The Quarterly Digital and Direct Marketing Employment Report, which questioned 359 companies, found that 30 per cent plan to increase their staffing numbers during the next two months.This figure is up from the 20 per cent of marketing executives who planned to… Read more »

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