Archive for the ‘Direct Marketing’ Category

Useful content vital when generating leads

Posted: May 21st, 2008 by Marketscan comment-icon 0

It is vital for firms to provide potential clients with useful content when gathering leads online, an expert has suggested.Hollis Thomases, president of digital agency WebAdvantage.net, asserted that where a lead feels misled or overwhelmed, they will become less responsive and it is important for both the business and the consumer to be satisfied.Speaking to the Click Z network, Ms Thomases added that businesses can no longer simply market to the client but will have to "provide more and richer… Read more »

SalesProspects launches mailing lists service for direct marketers

Posted: May 20th, 2008 by Marketscan comment-icon 0

Mailing list broker SalesProspects has launched a new service to provide marketers with customised mailing lists and telemarketing lists that deliver more targeted sales leads.SalesProspects’ sales leads are directly compiled from various sources and updated every month to provide marketers with comprehensive business and consumer databases which have over 50 different data filters to choose from.The firm’s direct marketing representatives assist companies in defining which prospects they wish to target and provide suggestions on which data filters to choose in… Read more »

TNT launches eco scheme for direct marketers

Posted: May 7th, 2008 by Marketscan comment-icon 0

A new scheme has been launched by TNT Post to give companies the opportunity to demonstrate their environmental credentials to customers.As part of the ecologically-conscious scheme, brands will be able to have ‘eco-mark’ stamped on their mailings if they adhere to a range of environmental criteria including using good quality data and material for initiatives.TNT chief executive Nick Wells unveiled the product at the International Direct Marketing Fair earlier this week."Because we’re a transport and postal company we are part… Read more »

Five-point plan to DM success

Posted: April 18th, 2008 by Marketscan comment-icon 0

The success rate of a direct marketing (DM) campaign can be increased significantly by taking some simple steps, according to a new study.Royal Mail, citing research carried out by Quadrangle, claim that firms could experience a 50 per cent increase in the amount of business generated by direct marketing by focusing on five key factors.These include an emphasis on creativity, avoiding excessive costs cutting and good logistics. Quality data could drive a 50 per cent higher return on any campaign… Read more »

Direct marketing expected to boost pharmaceuticals sales

Posted: April 17th, 2008 by Marketscan comment-icon 0

Direct marketing will help drive $10.6 billion sales in the pharmaceutical industry this year before rising to $15.2 billion in 2012, according to a new report.Research by Direct Marketing Association (DMA) found that the sector will invest over $1 billion on direct marketing in 2008, which will see a ten-fold return for each $1 spent.Advertising to other businesses accounts for almost 65 per cent of pharmaceutical direct mail expenditure.Internet advertising is expected to play an increasingly prominent role in the… Read more »

Low quality leads ‘harm direct marketing campaigns’

Posted: March 31st, 2008 by Marketscan comment-icon 0

Direct marketing campaigns conducted without any quality leads could damage the brands they are supposed to promote, an industry expert has said.According to the Institute of Sales and Marketing Management (ISMM), if a firm sends out information about a product that is related to a customer but inappropriate for them, the consequences could be disastrous for its brand.Without any quality leads, it is difficult to know what impact a promotion is having and firms don’t know whether anybody "receptive" is… Read more »

Direct marketing is most effective, report shows

Posted: March 4th, 2008 by Marketscan comment-icon 0

Marketers around the world ranked direct marketing as the number one medium for marketing effectiveness in 2007, according to a new report.Fournaise’s 2007 Global Marketing Effectiveness Report shows that despite accounting for less than 35 per cent of all global marketing and communication spend, direct mail is the preferred platform among most marketers.Direct marketing was considered by both business-to-business and business-to-consumer marketers the most effective medium, topping the 2007 global marketing effectiveness ranking.Marketers even ranked offline direct marketing ahead of… Read more »

Direct marketing industry pledges to be more green

Posted: October 16th, 2007 by Marketscan comment-icon 0

The direct marketing industry has recognised that direct mail wastage must be significantly reduced and has announced plans to reduce its adverse impact on the environment.Following a Defra-backed report that indicates that cutting waste could save taxpayers up £30 million a year in disposal costs, the industry concedes that "business as usual is no longer an option".The Environment Council report recommends that the direct marketing industry should take a number of practical measures including greater use of suppression lists, increasing… Read more »

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