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You’ve probably got some pretty strong ideas on email marketing if, like most folk in the business to business sector, your inbox is regularly deluged with all manner of offers – some pretty sound, others exceptionally dubious – from individuals and businesses you’ve never heard of before.
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Email marketing has been with us for a few years now, and many companies use it effectively to maintain relationships with their clients, keeping them informed of new products, upgrades and offers.
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In the right hands, email is probably the most cost-effective marketing tool yet invented. It is especially powerful in a B2B context. An effective email marketing campaign allows you to communicate with your prospects and clients at a fraction of conventional advertising. It will drive traffic to your website, enable you to track visitor activity, fine-tune conversion and allow you to calculate your ROI with pinpoint precision – fast! Yet despite this, so many would-be e-marketers fall at the first… Read more »
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Many factors determine the success of an email campaign. The focus of any campaign, however, should be on getting ‘the right message, to the right person, at the right time’. Our Essential Guide covers the top 10 hints and tips to help you get the most from your email marketing.
