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Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
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It can be tempting to invest your marketing energies in a delightful whirl of networking, punctuated with a little bit of Twitter, a lot of LinkedIn and a few timely press releases when you have news to shout from the rooftops. If your business is thriving on this palette of marketing activity, then you can enjoy the rest of this blog without having to bring yourself up short and question whether you could and should be doing more.
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While cold calling is one of the most successful and cost effective ways to generate new business leads, for many companies it can also be time consuming and difficult. So it is not surprising that more businesses are choosing to employ the services of a telemarketing company to make calls on their behalf. However, with so many different telemarketing companies out there how do you decide who to use?
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Applied properly, telemarketing can win new business, build measurable sales pipelines and increase knowledge of your customer base.
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Telemarketing through sustained cold calling and ongoing business development calls is a proven way to grow your business and develop a steady, regular sales pipeline.
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There was a time when telemarketing was all about going in with guns blazing, hammering through a pre-written script and asking for the sale, while barely pausing for breath, and then moving on to the next call, ad infinitum. The received wisdom was that you were playing a numbers game – if you made enough calls and delivered your tried-and-tested sales pitch to enough people a predictable number of them would part with their money.
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The use of key performance indicators (KPIs) is crucial in the successful execution of telemarketing strategies, according to one expert.Speaking to CRN, managing director at Cybertill, Ian Tomlinson, has expressed his view that KPIs are vital to the ongoing monitoring of a telemarketing operation, which could include telemarketing lists.Rather than waiting for the publication of monthly sales figures, Mr Tomlinson says a better approach is to constantly view progress.He commented: "A plasma display in my office shows me in real… Read more »
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UK consumers find telemarketing the most irritating marketing channel, new research reveals.According to a survey conducted by technology specialist Pitney Bowes, respondents rated automated and live telesales calls as the most annoying marketing platform, giving it a score of nine on a scale of one to ten.This is closely followed by spam email and text messaging adverts, which both came in at 8.7 and 8.3 respectively. Web pop-up adverts were also cited as a major gripe, with a score of… Read more »
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The UK call centre industry has been warned in its annual convention that it is facing major job losses due to higher customer expectations and advances in new technologies.Industry experts ContactBabel, estimate that the industry is worth £20.6bn to the economy and that total jobs will break the one million barrier for the first time by the end of the year. However, at a speech delivered at the annual Customer Contact Association convention in Edinburgh, ex-BT chief technologist Peter Cochrane,… Read more »
