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It’s tempting to try and rush your cold prospects through your sales process simply because you’re keen to convert them into paying customers in as short a time frame as possible.
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You’re not alone if you’ve considered updating your marketing plan and lowering your prices as a knee-jerk reaction to the double dip recession we keep hearing about in the news.
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In the current unforgiving climate, you have to be razor-sharp with your marketing if you are to reach businesses, make sales and plan powerful marketing campaigns on shoestring budgets.
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You need to be marketing your business with a vengeance … starting with your existing customers.
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It is always something of a challenge to write a blog post on what you should tweet about and what constitutes a great Twitter post. The old saying, one man’s meat is another man’s poison was never more apt. This particular topic brings to mind the 4 words on the cover of David Ogilvy’s iconic book, Ogilvy on Advertising – “there are no rules.
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It’s no wonder that with twitter garnering so many headlines on a daily basis that millions of small businesses have dived into it, often with gay abandon whilst millions of others are teetering on the edge waiting to pluck up courage, questioning their motives.
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“Oh no one actually reads printed literature any more do they? And if you’re writing a sales letter you can’t present any more than two or three paragraphs before folk nod off can you? And as for website copy, you can’t have more than a few lines of text… ”
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Let’s look at how you can blend your online and offline marketing efforts to increase the power and potency of your overall message.
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It can be tempting when creating your sales communications to fall into the trap of peppering them with unsubstantiated superlatives. You know the unique selling points that are not so unique. Lavish statements that cannot be backed up with hard evidence wither on the vine and engender the contempt of potential customers when they dig a little deeper to find out more about you in the real world, not the delusional one! So let’s swiftly bypass this focusing instead on how you can get sales by the barrel load through showcasing your wares in their very best light.
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There is perhaps no greater master on the subject of direct mail than Drayton Bird. Whilst Drayton, like many of us, has also embraced the online world (his exquisitely written and as one would expect politically incorrect blog is worth subscribing to) he continues to extol the virtues of targeted direct mail in generating business
