Archive for the ‘General Marketing’ Category

Top online marketing trends for 2008 named

Posted: January 3rd, 2008 by Marketscan comment-icon 0

Social media growth is set to continue as one of the foremost areas of potential for online marketing in 2008, according to one expert.Heidi Cohen of the marketing analysts, the Clickz Network has named online marketing via social networking sites as the number one trend for the coming year.Marketers’ ability to push targeted offerings tailored to a specific user is one advantage of websites such as Myspace, YouTube and increasingly, says Ms Cohen, Facebook.Other predictions include the branching out of… Read more »

Quality content optimises web presence

Posted: December 11th, 2007 by Marketscan comment-icon 0

Smaller businesses can optimise their websites’ presence in search engines by making use of quality content such as keywords, according to the Internet Advertising Bureau (IAB).It is often expensive to bid on paid search keywords in competitive sectors, but using relevant keywords in content including headings and domain names is a way forward, the IAB advised.Search engines are "built to recognise quality" so companies should ensure that copy is written by an expert in the topic to make the content… Read more »

Branding crucial for search engines

Posted: December 11th, 2007 by Marketscan comment-icon 0

Branding is very important for search engines, even if the results that are produced are the same, new research shows.According to a Penn State study, internet users tend to gravitate towards a small number of search engines, despite the fact that there are around 4,000 search engines with similar technologies and capabilities.Participants were shown Google results pages which had been rebranded to make volunteers believe they were from four different search engines – Google, MSN Live Search, Yahoo! and an… Read more »

Online traffic boosts retail website hits

Posted: December 11th, 2007 by Marketscan comment-icon 0

Retail websites based in Europe are benefiting from an increasing amount of online traffic, according to a new industry report.Research by comScore reveals that 160.6 million people across the continent visited online retail outlets during October this year – a five per cent rise on the same month in 2006.Traffic to retail sites increased by 11 per cent in both the UK and France during the last 12 months, surpassing the European average. Year-on-year growth was noticeably lower in Germany… Read more »

Online marketing budgets set to rise in 2008

Posted: December 10th, 2007 by Marketscan comment-icon 0

Marketers within the B2B sector plan to increase their marketing budgets over the next year, according to new research.The 2008 Marketing Priorities and Plans survey by BtoB magazine found that 60.1 per cent of marketers plan to increase their overall marketing budgets in 2008.The largest boosts in budgets will be seen in online marketing, with 79.1 per cent of marketers planning to increase their online budgets next year.This figure is up from the 75.6 per cent of marketers who planned… Read more »

Marketing aimed at kids comes under fire

Posted: December 10th, 2007 by Marketscan comment-icon 0

Children are increasingly bombarded with improper online ads and should be better protected from the "opaque commercial practices" of some marketers, according to new research.A survey by the National Consumer Council (NCC) and Childnet International reveals that a quarter of adverts on children’s favourite sites are aimed at adults – such as gambling and dating services.Almost 25 per cent of adverts are integrated into content and nearly 73 per cent of these are not labelled as ads, making it hard… Read more »

Online reviews affect offline consumer spending

Posted: December 5th, 2007 by Marketscan comment-icon 0

Reviews generated by consumers have a direct effect on customers’ offline purchasing habits, according to a new study.Research carried out by comScore and the Kelsey Group found that shoppers would pay 20 per cent more for goods rated "excellent" in a shopper review than those listed as "good".Some 24 per cent of internet users polled said they used online reviews before they used an offline service. Also, 41 per cent of people who checked restaurant reviews said that they subsequently… Read more »

Search engine optimisation is crucial, survey shows

Posted: December 4th, 2007 by Marketscan comment-icon 0

Brands are losing potential customers by not optimising their websites to yield visible results on search engines, according to new research.The findings from a survey compiled by SLI Systems, indicate that 88 per cent of online shoppers visit retail websites that they have previously never heard of merely because their sites rank highly on major search engines.In addition, 91 per cent of online shoppers said that they find retail sites through one of the major search engines, rather than by… Read more »

Over-50s account for a quarter of all web users, report shows

Posted: December 4th, 2007 by Marketscan comment-icon 0

Web surfing has become a "popular activity" for retirees, with many older surfers increasingly discovering its benefits and advantages, according to new research.A study by Ofcom revealed that so-called "silver surfers" dedicate an average of 42 hours a month to internet usage, compared with 37.9 hours among 18 to 24-year-olds. The same report found that people over the age of 50 account for about a quarter of all internet users.According to the British Computer Society (BCS), it is very important… Read more »

Marketers increasingly using suppression products

Posted: December 3rd, 2007 by Marketscan comment-icon 0

Brand-owners are increasingly using suppression products to fight negative publicity and legislative pressures, according to new research.A survey of the UK’s leading bureaux offering suppression revealed that 60 per cent have experienced a rise in client uptake within the last 12 months.This is largely owing to the significant cost implications associated with sending untargeted direct marketing mail.A greater awareness about the brand damage caused by mailing the deceased or people that have moved was ranked as the second biggest factor…. Read more »

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