Archive for the ‘General Marketing’ Category

Marketers urged to keep up with competitors

Posted: October 27th, 2009 by Marketscan comment-icon 0

Marketers should keep a keen eye out for their competitors when devising their annual business plans, an expert has said.Donna Bletzinger, president of marketing consulting firm Dyer Stephenson, urged marketers to conduct in-depth assessments of their competition so they can gain a more thorough view of the market.Writing in Marketing Profs, she encouraged marketers to find out what their competitors are doing to entice consumers to buy their products and services and determine whether those firms are doing something they… Read more »

Firms urged to implement disaster recovery plans

Posted: October 27th, 2009 by Marketscan comment-icon 0

Businesses should make sure they conduct adequate risk assessments and guarantee they have an effective disaster recovery plan in place, an expert has said.Industry specialist William Hughes said that many firms simply talk about "organisational resiliency" versus disaster recovery but do not extend their thoughts to what they will do in the event of an extraordinary situation.Speaking to Search Disaster Recovery, he urged marketers to focus specifically on the key scenarios that are likely to have an impact on their… Read more »

‘Firms find business intelligence too expensive’

Posted: October 23rd, 2009 by Marketscan comment-icon 0

Most firms find business intelligence implementation to be too expensive, a new survey has found.A poll by Kognito found that two-thirds (65 per cent) of firms surveyed said business intelligence implementations are too costly, with more than half of respondents saying they have spent at least £500,000.One in four companies said they have forked out more than £1 million on business implementations alone.Just under two-thirds (62 per cent) of respondents admitted that they receive a "barrage of complaints" from users… Read more »

Marketers need long-term campaign strategy

Posted: October 22nd, 2009 by Marketscan comment-icon 0

Having a practical long-term strategy in place is essential when it comes to implementing a successful marketing campaign, an expert has said.Mike May, head of insights at Real Magnet, stressed that firms need to have a "long view" when devising their marketing content and putting together potential incentives for their consumers.Writing on MediaPost’s Email Insider blog, he highlighted the importance of putting enough time and effort into marketing strategies, because quick wins and short cuts ultimately do not pay off."You… Read more »

Firms urged to focus on data intelligence

Posted: October 22nd, 2009 by Marketscan comment-icon 0

Businesses have to make sure that the tools they use for data intelligence is fit for purpose, an expert has said.Roger Llewellyn, chief executive of Kognitio, pointed out that many of the tools and methodologies that are being used in companies’ IT departments now are ten to 15 years old.He explained that if firms keep using the same tools and strategies, they will simply end up getting the same results.Mr Llewellyn predicted that in the foreseeable future, firms will begin… Read more »

‘Branding is crucial to marketing success’

Posted: October 21st, 2009 by Marketscan comment-icon 0

Branding plays an extremely significant role in a successful marketing strategy, an expert has said.Steven Cheliotis, director and chief executive of The Centre for Brand Analysis, said those outside of the industry may see branding as simply a few creatives designing a nice logo, but it is much more than that.He explained that brands are the major competitive advantage an organisation can have before, during and after a recession."In a world where service is quick and product innovation is very… Read more »

B2B marketers urged to uphold industry best practice

Posted: October 21st, 2009 by Marketscan comment-icon 0

Small B2B firms should ensure they maintain excellent service otherwise clients may opt to do business with bigger firms, an expert has warned.Steve Adams, vice-president of Campaigner Marketing, advised marketers to ensure they respond to clients’ calls and emails promptly otherwise they might end up feeling neglected.Writing in Marketing Profs, he also advised marketers not to include text-message abbreviations, typos or poor grammar in written communications, as this can appear unprofessional and could damage a business’ brand image."Using text abbreviations… Read more »

Expert highlights benefits of deduplication

Posted: October 20th, 2009 by Marketscan comment-icon 0

Data deduplication makes disaster recovery and data replication easier, an expert has said.Matthew Lodge, senior director of product marketing for information management at Symantec, explained that by reducing the amount of backed-up data, deduplication means less information has to be sent out, which speeds up the data replication process.Speaking to Disaster Recovery News, he also pointed out that deduplication allows businesses to make copies of important data easily and with relatively short transmission periods."Because you’ve got so much less information,… Read more »

Marketers urged to protect brand reputation

Posted: October 16th, 2009 by Marketscan comment-icon 0

Marketers should make sure that they constantly monitor their brand reputation, an expert has said.Consultant Jason Falls said the development of new media technologies means audiences are sharing their experiences, whether good or bad, in an increasingly diverse array of spaces, so marketers should be aware of how their brand is being portrayed.He explained that an increasing number of consumers are turning to like-minded people for recommendations and referrals, so it is not just important but imperative for firms to… Read more »

Firms increasingly use websites to generate leads

Posted: October 14th, 2009 by Marketscan comment-icon 0

A number of small firms are making greater use of their company websites to generate business leads and sales, a new survey shows.Citibank and GfK Roper questioned 500 small business executives and found that 42 per cent have increased their web usage to generate leads within the last 12 months.Among companies with 20 to 99 employees, the figure rises to 57 per cent of firms who have used their websites to increase sales.The survey also found that 28 per cent… Read more »

Page 5 of 68« First...34567...102030...Last »