Archive for the ‘General Marketing’ Category

ICO admits to lax action over spammers

Posted: February 9th, 2006 by Marketscan comment-icon 0

The Information Commissioner’s Office (ICO) had admitted to taking little action to stop spammers despite the action being made illegal in the UK over two year’s ago.According to the ICO’s latest figures, there have now been 364 complaints against spammers but the organisation says it is ill equip to deal with them given a lack of powers and resources.Derek Wyatt, chairman of the All Party Parliamentary Internet Group, was unsurprised over the criticism of the ICO.He told ZDNet UK: "The… Read more »

Humorous content best bet for e-marketers

Posted: February 8th, 2006 by Marketscan comment-icon 0

Humour is the way to get your message noticed when marketing over the internet, according to a new study.The research by Sharpe Partners, an interactive marketing firm, discovered that the most popular content for viral marketers to send is humorous material, with 88 per cent of people likely to forward such emails on.Kathy Sharpe, Sharpe Partners CEO, said: "Humour is clearly the golden child of viral marketing, but it is also very subjective. "That is why we recommend a viral… Read more »

Email firms may charge for first class delivery

Posted: February 8th, 2006 by Marketscan comment-icon 0

Two of the world’s largest email providers, AOL and Yahoo, have revealed plans to charge companies for a premium delivery email service.The new system would operate in much the same way as the Royal Mail service, which offers first and second-class delivery.It would mean companies would be charged to ensure that their emails reach consumers even if spam filter were turned on.Almost identical to the Royal Mail’s system of guaranteed delivery, the new method would see companies such as banks… Read more »

Royal Mail workers strike

Posted: February 7th, 2006 by Marketscan comment-icon 0

Belfast city centre has seen angry demonstrations from hundreds of Royal Mail workers as they went on strike over issues with their management.Postal deliveries in the north, south and west of the city have been disrupted with no mail being processed.The strike action was started by over 200 postal workers at the city’s Tomb Street depot and concerned accusations of bullying by the staff management.However, Ray Ellis a national Communication Workers Union (CWU) representative told the strikers that their actions… Read more »

Direct mail spending falls for second year running

Posted: February 7th, 2006 by Marketscan comment-icon 0

Direct mail spending fell for a second consecutive year, according to a new report.The figures from Thompson Intermedia and KPMG for the 2005 media spend also revealed that the drop in direct mailing has been offset by a growth in door drop activity.Michael Higgins, KPMG spokesman, said: "After many years of strong increases, spend on direct mail has gone into reverse."On the other hand, the financial services and retail industries both seem to have made significant switches from direct mail… Read more »

Alliance & Leicester appoints Inbox Digital

Posted: February 6th, 2006 by Marketscan comment-icon 0

Alliance & Leicester has appointed the digital marketing agency Inbox Digital to handle all eCRM activity across its spectrum of retail financial products.The company won the contract after a three-way pitch back in July 2005 while the decision by Alliance & Leicester marks its key strategic move to engage with customers through digital content.Inbox is hoping to improve customer management and incremental revenues through the application of digital solutions within its eCRM communications strategy.Alliance & Leicester will be using Inbox’s… Read more »

Email marketing will grow to $1.1bn by 2010

Posted: February 6th, 2006 by Marketscan comment-icon 0

Spending on US email marketing will grow to $1.1 billion by 2010 from the current $885 million that is spent on it in 2005, according to new research.A study by JupiterResearch also discovered that in the same five-year period, the volume of spam messages per consumer would decrease by 13 per cent a year.The report, titled "US Email Marketing Forecast 2005 to 2010", states that the overall growth of the market will be marked by growth in spending on retention,… Read more »

Marketers ignore over 50s at their peril

Posted: February 3rd, 2006 by Marketscan comment-icon 0

Marketers must not ignore the over-50s demographic, according to a new survey by marketing think tank Access to Senior Knowledge (ASK).In the survey conducted by Emap Esprit, Leo Burnett, Starcom and Age Concern Research over 10,000 consumers aged over 50 were contacted, reports DMBulletin.The poll represents a community worth around £240 billion with 12.7 million consumers in the UK being over the age of 60 and 20 million consumers over the age of 50.It discovered that shoppers over 50 are… Read more »

LifeScan goes on DM drive

Posted: February 3rd, 2006 by Marketscan comment-icon 0

LifeScan is in the process of building the biggest direct marketing (DM) database of UK diabetes sufferers.The Johnson & Johnson-owned healthcare brand is undergoing the exercise to help promote its One Touch Ultra and T + Diabetes blood glucose monitoring products, according to BrandRepublic.The data-capture campaign for LifeScan is being handled by direct agency Cascaid.It will feature leaflets in doctors’ surgeries and health centres across the UK followed by a second drive of activity across inserts, email and web banners.There… Read more »

MarketDeveloper to launch new CRM system

Posted: February 2nd, 2006 by Marketscan comment-icon 0

MarketDeveloper is to launch the new version of its web-based customer relationship marketing (CRM) management system.The software, called MarketDeveloper v4.2, will be displayed at this year’s Technology for Marketing Show, according to DMBulletin.Among the facilities on the V4.2 software is the ability to automatically score all new leads from whatever media channels via pre-set criteria and thus improve a system’s ability to manage indirect sales channels.Simon Davis, MarketDeveloper spokesman, said: "Managing customers and prospects has never been easy, but in… Read more »

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