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The addition of the Experian data enables Marketscan to offer even more comprehensive UK coverage whilst maintaining quality and granularity of data.
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Marketscan has just won a significant Database Marketing Award in the face of stiff competition from major suppliers. An independent judging panel has selected Marketscan as winner of the Outstanding B2B Data Provider Category at the Database Marketing Awards, 12th September 2011.
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Recent research by Marketscan shows direct mail is still a highly valued element of the marketing mix, with 60% of respondents using it in isolation or as part of an integrated campaign. This is followed closely by 57% of respondents using telemarketing as a stand-alone campaign or integrated with direct mail and email. Bearing in mind the growth of digital marketing, email campaigns surprisingly trailed behind direct mail and telemarketing with just 33% of respondents using this particular channel.
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Marketscan Facebook Competition – You could win 3500 Business Leads worth £749!
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Directors’ Briefing Introduction Customer data is a highly valuable asset that is easily copied and stolen New research from DQM Group supports the view that data theft is a common business practice, especially among departing employees. This directors’ briefing provides: The main findings of the data theft research. Straightforward advice on reducing the risks to your organisation from data breach and theft by your employees. Research method We surveyed directors, senior managers and customer-facing staff in over 500 major organisations… Read more »
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It’s not really a bloke’s thing is it – sitting in a hair salon having your hair dyed pink, surrounded by girly chat and ladies having their streaks done. But that’s just what Andi Cowell and Simon Deakin of Chichester based Data Company Marketscan have done. The heroes put themselves up for dying their hair bright pink if the Company raised £1000 for the Breakthrough Breast Cancer Charity by the end of October! And thanks to the generosity of staff,… Read more »
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Marketscan has just been awarded a Gold Government Quality Mark for their recession busting Workplace Giving scheme. Despite the doom and gloom of the economic climate, employees at Marketscan have bucked the trend as more of them are giving to the charities and causes closest to their hearts, straight from their pay. The Gold Quality Mark is awarded to organisations that offer, and actively promote Workplace Giving to their employees and have over 10% of their workforce giving through their… Read more »
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Social networking is becoming increasingly popular with online marketing experts, it has been revealed.According to social network website Facebook, 83 of the top 100 advertising spenders in the US now use the site to boost their business and have signed partnership deals to advertise in a wide variety of ways across the site.The growth of social networking in the UK has exploded in recent years and more businesses are now beginning to tap into the technology to improve their marketing."If… Read more »
