DMG major expansion

Posted: July 3rd, 2007 by Marketscan 0

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The Digital Marketing Group (DMG) has announced plans to expand with the purchase of two extra businesses.

DMG, which specialises in digital and database marketing, made the deal worth up to £12.1 million as part of their ‘buy and build’ strategy of acquiring companies that have activities in online marketing, offline direct marketing and database marketing.

Graphico, a Newbury-based creative digital agency with a reported turnover of £4.1 million, was acquired for a sum in the region of £8.6 million.

The second purchase was Bristol-based company Hyperlaunch, which focuses particularly on marketing entertainment, youth and lifestyle brands.

DMG will pay up to £3.5 million for this acquisition, 60 per cent in cash and 40 per cent in new shares.

Commenting on becoming part of DMG, Mark Bennett, managing director of Graphico said: "We are very excited to be joining Digital Marketing Group and are relishing the opportunity of working with the existing members of the group to deliver best of breed digital direct marketing."