Email marketing ‘can help businesses grow’
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Businesses have been advised that the uptake of email marketing initiatives could have a positive impact on their bottom line.
According to a blog post on Drop Ship Access, email marketing offers the highest return on investment of any marketing technique and can have a significant benefit to firms.
The post advised some best practice techniques for marketing professionals, including never spamming, as this will get future emails blacklisted by spam filters, while researching into the best times of day to email clients can mean open rates are significantly improved.
"If you send marketing emails out at six PM on Friday evening, you can chalk it down that most will not be read," the post stated.
Meanwhile, Econsultancy's Email Marketing Platform Buyer's Guide 2010 recently showed the global email marketing sector has reached a total value of £336 million.
The report stated that the fact email is easier to measure than other marketing initiatives has meant many professionals have embraced this technique during the last 12 months.
Posted by Suzanne Stock – Communications Director, HR, Online Advertising, General Marketing
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