MoD in mailshot blinder

Posted: July 4th, 2007 by Marketscan 0

• Tweet

• Tweet

The Ministry of Defence (MoD) has halted its direct marketing drive after a recruitment letter was received by a deceased soldier’s mother, the BBC reports.

The mistake was made last month when a letter addressed to lance corporal Dennis Brady, was opened by his mother in Barrow-in-Furness, Cumbria.

Lance corporal Brady was killed in 2006 by mortar rounds in northern Basra while serving with first Battalion the Light Infantry. He was 37 when he died.

The MoD has written a letter of regret and apologised "unreservedly" to Mrs Brady for the letter which requested that her son asking enlist in the Army full-time.

An MoD spokesman said: "We regret to confirm that a letter addressed to a deceased soldier was received by his mother as a result of a recent mailshot.

"An urgent review of processes is under way. All outbound calling and mailshots have been ceased with immediate effect until the problem is rectified."