Email marketing ‘could be boosted by VAT increase’

Posted: November 11th, 2010 by Marketscan comment-icon 0

Email marketing professionals may be eagerly awaiting the impending increase in VAT as it could present opportunities to improve sales, it has been claimed. Liane Dietrich, managing director of LinkShare UK, said that targeted promotions could highlight to consumers the areas where they can still get the best deals, with the overall rise in prices focusing people’s attention on finding bargains. “Whether it’s a straight price comparison or an extra bonus in terms of free shipping or gifts, there is… Read more »

Email marketing professionals ‘should beware blacklisting’

Posted: November 10th, 2010 by Marketscan comment-icon 2

Email marketing professionals should be wary of their correspondence to prospective customers being regarded as spam, as this can result in a firm being blacklisted by filters. Return Path advised marketers to therefore provide clear opt-out instructions, as this way consumers will cancel email correspondence rather than the firm itself being blacklisted. Margaret Fermakis, senior director of professional services at Return Path, told PC Pro: “Companies think that if they make it difficult to unsubscribe, or if I bury the… Read more »

Social media ‘not the end’ for email marketing

Posted: November 9th, 2010 by Marketscan comment-icon 0

Email marketing professionals can rest assured that their sector is unlikely to be superseded by social media any time in the near future, it has been stated. Aliya Zaidi, writing for Econsultancy.com, claimed that the market is in a particularly strong position at present and a growth of 15 per cent in email marketing spending is predicted for the coming year. The familiarity of email will make it a marketing medium that, if anything, will go from strength-to-strength in the… Read more »

Christmas ‘is underway’ for retailers

Posted: November 8th, 2010 by Marketscan comment-icon 0

UK retailers are already pushing their Christmas wares and B2B email marketing services should reflect this. According to moneysupermarket.com’s shopping expert Simon James, there is likely to be a lot of advertising and promotion from high street retailers in the months ahead and consumers therefore need to keep an eye on their inboxes for email marketing promotions and other information. He commented: “Christmas has already started as far as retailers are concerned, there’s likely to be a lot of messaging… Read more »

Retailers ‘have best email marketing results’

Posted: November 8th, 2010 by Marketscan comment-icon 0

Figures compiled by the Direct Marketing Association (DMA) have shown that Tesco, Boots and Argos have been found to have the most successful email marketing campaigns. The research revealed more than 60 per cent of respondents for these firms were inclined to respond to or forward their email correspondence due to its informative and worthwhile content. Chris Combemale, executive director of the DMA, said: “The consumer has been clear in telling us what they like, what we’re doing well and… Read more »

Calls to action ‘needed in email marketing’

Posted: November 5th, 2010 by Marketscan comment-icon 0

Email marketing professionals have been advised to include calls to action in their correspondence with their clients. Doug Morneau of Rhino Marketing claimed the best way to get results is to instruct the reader to take action. He noted: “It seems obvious but so many marketers miss the obvious; if you want consumers to do something ask them to.” Indeed, Mr Morneau stated that instructions like “click here, visit our website, like us on Facebook” and other such requests help… Read more »

Sales leads ‘can be boosted with the iPad’

Posted: November 4th, 2010 by Marketscan comment-icon 0

Sales leads could be boosted for marketing professionals by embracing the opportunities offered by Apple’s iPad, it has been claimed. Karin von Abrams, senior analyst at eMarketer, said businesses that use the technology to advertise have access to a typically affluent audience that is not averse to purchasing based on advertisement. Furthermore, the product could offer a better return than advertisement via smartphone devices. She commented: “On the whole, advertisers will be very interested in that larger, more intuitive format… Read more »

Email marketing ‘can help businesses grow’

Posted: November 3rd, 2010 by Marketscan comment-icon 0

Businesses have been advised that the uptake of email marketing initiatives could have a positive impact on their bottom line. According to a blog post on Drop Ship Access, email marketing offers the highest return on investment of any marketing technique and can have a significant benefit to firms. The post advised some best practice techniques for marketing professionals, including never spamming, as this will get future emails blacklisted by spam filters, while researching into the best times of day… Read more »

Social media ‘can benefit email marketing lists’

Posted: November 3rd, 2010 by Marketscan comment-icon 0

Data lists for email marketing campaigns could be boosted through the use of social media, it has been claimed. Curt Dalton, chief executive officer of The Internet Time Machine, noted in an article for DM News that people are becoming "pickier" about the emails they receive and therefore by using social media, companies can gain an insight into the types of products consumers are interested in. He commented: "You may have users who visit your Facebook page more often than… Read more »

Email marketing sector worth £336m

Posted: November 2nd, 2010 by Marketscan comment-icon 0

The global email marketing sector has reached a total value of £336 million, new figures have shown. According to Econsultancy's Email Marketing Platform Buyer's Guide 2010, the industry has seen a 15 per cent year-on-year growth to October. The report stated that the fact email is easier to measure than other marketing initiatives has meant many professionals have embraced this technique during the last 12 months. Aliya Zaidi, research manager at the organisation, commented: "The evidence shows that social media… Read more »

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